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Info

Please use the following segment filters in Braze when

selecting

targeting customers who have opted in to email and/or push notifications

  • Email Subscription Status is 'Opted In'

  • Push Subscription Status is 'Opted In'

See https://www.braze.com/docs/user_guide/message_building_by_channel/email/managing_user_subscriptions and https://www.braze.com/docs/user_guide/message_building_by_channel/push/users_and_subscriptions for further information

  • and Email Address is not blank

  

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Info

The subscription status of a customer can be checked under the Engagement tab of the User profile page

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Info

The user attributes ‘marketingEmail’ and ‘marketingPush’ will be deprecated shortly