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What It Is: Ordering food online to be taken out of the restaurant and consumed elsewhere.
How It Works: Customers place their order online, however they arrive to the restaurant solely to pick it up at a desired time. They can then take it with them to eat at home, work, or another location.
Curbside Pickup
What It Is: A variation of mobile ordering where customers have their food delivered directly to their vehicle in a designated parking spot.
How It Works: After placing an order via the Burger King app, customers park in a designated curbside spot when they arrive at the restaurant. They check in on the app, and an employee brings the food out to their car, making it convenient and contactless.
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Moreover, online orders tend to result in a higher average check compared to in-store orders <include data?>, as customers are more likely to explore the full menu, add extras, and take advantage of upselling prompts during the digital ordering process.
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