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mParticle is a Customer Data Platform that collects first-party data from multiple sources, organises and stores this data against unique user profiles and then forwards on this data to analytics, marketing and data warehousing platforms.
Company website: https://mparticle.com
“mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.”
See also: https://mparticle.com
Main Features
Activity
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: the ‘Activity Overview’ tracks basic stats for your workspace, while the 'User Activity' provides a detailed summary of data associated with a single user
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Please note that ‘User Activity’ is only available if the Admin or Support role is assigned and that there is a 24 hour delay to view events per user. |
Connections
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: mParticle provides multiple data flows to ensure different kinds of data travel from a client application or the web (input) to a destination (output). No matter which data flow your integration uses, server-sdie or or client-side, a connection is required. A connection is the combination of an input, an output, and the configuration information required to make the connection work.
Privacy
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: manage your consent and opt-out privacy obligations under the GDPR and CCPA with Data Privacy Controls. Add Consent Purposes, which can then mapped to the cookie consent categories via the OneTrust connection, to forward or not forward data to any output based on user consent.
Why mParticle?
mParticle claims to be is different from other customer data platforms since their focus is on data quality, data privacy and a real-time streaming architecture and not just segmentation, audience insights, and marketing output. See the related blog post here: https://www.mparticle.com/blog/mparticle/
How do I get access?
Access is directly managed by each franchisee, please Franchisee. Please contact a colleague who has an account with an Admin role who can add new users.
Key rbi RBI personnel also have access to provide operational support as needed.
Event Tracking Flow
Events are tracked across rbi apps on all the Guest apps (web, iOS and Android) and sent directly to mParticle either directly from the client (web or mobile apps) using their SDKs or from backend systems using their APIs.
Events broadly fall into two categories:
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User interface events triggered by user interactions on the apps such as page views
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respective app/device, or from the RBI’s servers using the mParticle API.
See also: Engagement - Event Tracking