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Company website: https://www.appsflyer.com/

Main Features

• OnelinkDeeplinking: create

  • Deferred deep links

  to send existing app

  • can route users to

  a specific page in the app and to direct new users without the app, first to the app store to download the app, and then to a specific page in the app.Analyze: view

  • specific content through an install. The link will first redirect to the App Store or Play Store, and once the app is downloaded and opened, the user will be taken to the content they expect.

  • Traditional deep links route users to app content as long as the app is already installed when the link is opened.

  • Possibility to create banners to drive app opens and app downloads with pre-existing templates

  • Possibility to integrate these links in email, push, sms, paid media, POP (through QR codes)

  • Store custom data parameters in link data

• Analyze:

  • View default dashboards providing an overview of campaign performance and app behaviour.

  • Add customised dashboards, selecting one or more widgets containing user acquisition metrics.

  • Possibility to export the attribution data to other analytics tools

• Attribution:

  • Install refer: match the app install from the source the install came from

  • Partnerships with all the major self-attributing networks (SANs)

  • Connect with every ad network for running app campaigns through pre-configured integrations.

  • Acquisition and re-engagement cohorting, including cost data ingestion.

Why Appsflyer?

Appsflyer has a global market share of 65%, with their focus concentrated in the four areas of ‘Privacy’, ‘Insights’, ‘Customer obsession' and 'Innovation’.

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