Contents

RBI CRM Services Overview & Main Features

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• Sales impact measurement: Performances evaluation is standardized cross-markets and incorporates sales impact metrics

• Deep Knowledge of Tech & CRM stack: Familiarity with the tech & CRM infrastructure: increases effectiveness while creating additional benefits for them to be part of the RBI ecosystem

[WIP] Onboarded Markets

Burger King Switzerland - Launched in

Market Mapping - Dec 24

Loyalty Sales Evolution

Contactable Sales Evolution

Q1 2025 Priorities

A/B test plan

Team:

Patricia Archer: Manager, Sales and Calendar

Catalina Balascau: Sr Analyst, Marketing, Direct Market

Burger King Germany - Launched in

Market Mapping - Dec 24

Loyalty Sales Evolution

Contactable Sales Evolution

Q1 2025 Priorities

A/B test plan

Team:

Gloria Fahnert: Associate, CRM

Mariann Reitz: Sr. Manager, CRM & Loyalty

Burger King Netherlands - Launched in Aug 23

Market Mapping - Dec 24

Loyalty Sales Evolution

Contactable Sales Evolution

Q1 2025 Priorities

A/B test plan

Team:

Carolina Milheiro da Costa: Sr. Analyst, Digital & Delivery

Ines Mirante: Analyst, Marketing, Direct Markets

Burger King KSA/UAE - Launched in Aug 24

Market Mapping - Dec 24

Loyalty Sales Evolution

Contactable Sales Evolution

Q1 2025 Priorities

A/B test plan

Team:

Ahmed Natour

Mohamed Doughan

Kawthar Al Muallim

Aly El Gayar

Firehouse Subs Switzerland

Market Mapping

Q1 2025 Priorities

A/B test plan

Team:

Paula

[WIP] Agency Performance

CRM Team Structure

RBI Engagement Team

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Anna Elleni: Sr. Manager, CRM & Digital Growth, International | aelleni@rbi.com

Pierre Saidy: LDP Analyst, CRM & Digital Growth, International | psaidy@rbi.com

Accenture Song

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Governance

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Guilherme Bighetti: Project Delivery Manager | guilherme.bighetti@accenture.com

Thais Macedo: Project Manager | thais.b.macedo@accenture.com

Execution

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Victor Hugo: Data/BI Specialist

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