Content
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The app is available in iOS, Android and AndroidHuawei operating systems. It allows consumers and guests to have the same user experience across their journey with different service modes.
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The RBI solution allows franchisees to increase their digital sales across all channels - mobile ordering, kiosk, among others - by allowing for new and more convenient ways of ordering as well as providing offers exclusively for these channels. Not only does it allow to better access its customers directly through CRM tools (push notifications, e-mail marketing, etc), but also get to know them better by their preferences and order history.
Primarily, it will improve customer satisfaction, which ultimately leads to retention:
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allows for personalized recommendations & upselling items
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allows for offers based on key criteria
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allows for orders to be ready when consumers arrive at the restaurant or to order directly from their home, thus creating an even more convenient experience
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📱 UX/UI screenshots & User Flow
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- Signing in / Signing up
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Signing In and Signing Up User Flow in the Web/App
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➡ 🍔 Burger King UX/UI for Signing up
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➡ 🐓 Popeyes UX/UI for Signing in
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- Ordering
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Ordering User Flow in the Web/App
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➡🍔 Burger King UX/UI for Pick-up scenario
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➡ 🐓 Popeyes UX/UI for Delivery scenario
- Loyalty
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Loyalty User Flow in the Web/App
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➡ 🍔 Burger King UX/UI for not signed in scenario
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➡ 🐓 Popeyes UX/UI for Rewards during ordering scenario
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🛵 Mobile Ordering
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🍽️ Mobile Ordering - Table Service
One of the service modes available in RBI’s platform is the Table Service.
Objective:
Guest orders their food through the CTG App and when the food is ready it is brought to their table by one of the restaurant’s team members.
Helps to relieve clustering around the counter and to create a seamless and easy ordering experience for the customer.
User Flow 1 - Guest follows order flow, selects Dine in:
User selects Menu
User adds items to cart
User proceeds to checkout
User selects desired service mode and will have a field to input Table Number into app
User inputs the table number: the tables in restaurant with Table Service should also have the table number written on them - and the field to input the table number is configurable in case the customer changes tables after having sat down
User proceeds to payment method
User concludes the order
After ordering, POS will print receipt specifying the Table Number
Order is prepared with the right packaging
TM will have a map of all the tables' location in the restaurant and will take the food to that specific table number
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User Flow 2 - Guest Scans the QR Code:
All tables should have a QR code and a table number on it
Once a user sits in a table, they should scan the QR code using the camera in their phone
User is redirected to the BK website where they can order only if they have an existing account
If a user has the BK App on their phone, they are automatically redirected to the app
After scanning the QR code guest will be redirected to the menu of that restaurant
After ordering, POS will print receipt with the Table Number
Order is prepared with the right packaging
TM will have a map of all the tables' location and numbers in the restaurant and will take the food to that specific table number
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Setting up Table Service:
Activate Table Service for the restaurant
QR Code:
Generate one QR Codes for each table, that should direct guests to a link with the following structure: https://staging-PLK-web.FR.rbi.tools/menu?store-number=10236&service-mode=TABLE_SERVICE&table-id=140 (illustrative)
You can use the following excel to generate the QR codes for each table:
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Test in production
Print the QR codes and insert them on each table
In restaurant:
A Table Manager (TM) should be designated, and should have a map of all the tables location & numbers in the restaurant to take the food to that specific table number
Train team members to ensure they have a map of all table numbers and where they are located in the restaurant
Metrics
RBI’s Acquisition, Conversion & Retention teams all work with the end goal of increasing digital sales across channels. Certain KPIs are used to track the performance, such as:
Monthly Average Users (MAUs) - to keep track of the number of users accessing the Web/App. A benchmark comparison is made across markets and with competitors
Conversion Rate - E2E conversion rate to see the percentage of users who go through the whole flow until order confirmation
Frequency - allows for the monitoring of user users who keep coming back after a certain period of time
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Furthermore, RBI has a Knowledge Base for FZ’s to learn how to use the CMS platform at their own pace . The platform- you are currently in that space. This Knowledge Base:
Is frequently updated
Mitigates the risk of your personnel turnover
Allows to re-read reading multiple times
🗃 Monitoring
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Datadog is able to track common infrastructure metrics like CPU Usage, Memory Usage, Disk I/O rates, etc. It serves a central location for viewing current and historical data on what has been going on with infrastructure and individual services at a certain point in time for troubleshooting and data gathering purposes. Furthermore, it allows to create custom alert setups for monitoring and alerting.
RBI manages this component as part of the SaaS model.
🚔 Security
The security team in the US uses several different tools to maintain and resolve, the main ones being:
Snyk - finds and provides suggested remediation for remediation for vulnerabilities found in applications code, open source dependencies, container images, infrastructure as code, etc. Scans the source repositories themselves.
Netskope - Scans cloud infrastructure and resources themselves on a per AWS account basis for compliance against best practice rules.
QRadar - Security Information and Event Management (SIEM) tool that collects log data from multiple sources, including most of our cloud infrastructure resources to be able to analyze data and find potential compliance issues.
AWS Advanced Shield - Advanced DDoS (Directed Denial of Service) protection on the endpoints. It is able to detect and put into place firewall rules to block malicious traffic. Includes AWS Solution Response Team (SRT) support to act and work with RBI on solutions for potential attacks.
RBI manages this component as part of the SaaS model.
👩⚖️ Legal
Data is hosted by AWS - Amazon Web Services. It’s the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile, and innovate faster. The collected data is encrypted (https://docs.aws.amazon.com/amazondynamodb/latest/developerguide/EncryptionAtRest.html) and stored in our' data centers in North Virginia, Frankfurt or Singapore, depending on your geography.
Nutritional information is also updated according to legal requirements in each market.
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via Chatbot - where the user will give out the same information via chat and the robot is able to issue a partial refund, loyalty points or an exclusive offer without creating a ticket.
Guest Support entails a separate cost model and is thus not included by default on the offerings of the RBI solution.
🖱 Test our Platform
🍔 Burger King US: https://www.bk.com/
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