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Gather Reporting Requirements
We would like want to touch base and discuss (including but not limited to) the following:
How does your current reporting on Loyalty and Digital data look like
What are some of the metrics/systems you use for tracking
What are your reporting pain points
What are some of your common data “Asks” from the analytics team
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State | Notes |
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Current State | Most Loyalty Asks go through Shawn Team is comfortable with Business Objests and that gets used the most Projects and Promotions trackers built by the insights team
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Good To have
| Drag and drop tool to do analysis and easy setup of trackers Building Consumer profiles over each of our platform Performance of Lotalty Loyalty guests in each of our categories Guest Behavious Behaviour changes - Guest Journey What are the triggers that would compel guest guests to switch Propensities for campaigns and categories Product Launches and Stickiness - Audience that would be the core audience for the launched product - What % penetration is there Penetration
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Pain points | Data exists today but not readily getting used |