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⏮️ Context
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What is the context and status quo of the opportunity |
Increase of customer complains and orders cancelled due to wrong delivery address errors.
🎯 Problem Statement
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Summary on the opportunity main findings and what is going to be addressed |
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Sanitize our database to fix wrong address:
to do this we would need to review with the Iberia legal team if it’s possible to change/delete addresses shared by the customers, mainly due to GDPR rules.
it might be difficult to identify which are the wrong addresses: which rules would we define?
besides the saved addresses, we must look into the “recent addresses” feature as it usually saves the most recent addresses used by the customer and these ones can also be wrong.
this feature can require a lot of effort and we don’t know the expected outcome → this shouldn’t be the first analysis opportunity.
Improve our validation to avoid new situation in the future to generate wrong address in the database. This improvement should be implemented as part of platform stability strategy.
❔ Expected Outcome
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What are the goals the opportunity is going to address |
📈 Success Metrics
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List here which are the metrics to look at to define success for the solution implemented. Use those KPIs to define the current status |
Insights
1️⃣ Stakeholder Interviews
[Document here the main insights from interview if applicable]
2️⃣ Analytics
[Document here the main insights from analytics if applicable]
3️⃣ User Research
[Document here the main insights from research if applicable]
4️⃣ Competitor Landscape
[Document here the main insights from what the competition is doing if applicable]