Contents

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RBI CRM Services

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Overview & Main Features

CRM Services is paid service RBI offers to support franchisee with the strategy and execution of CRM across the regions. To do so, we have identified a strong partner, Accenture Song who provides the expert technical & creative team while RBI support with the strong understanding of business needs and strategical guidance.

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We have already successfully helped many franchisees with CRM, either helping on the set up or by providing a full services from implementation to strategy and execution

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Main Features:

• CRM Strategy Definition:

  • Creation of CRM calendar in alignment with the marketing calendar and ability to adjust based on results & business needs

  • Defined and implemented a growth methodology to increase sales impact based on the following pillars: Top of mind, Be relevant, Plan, test, learn & optimize

• CRM Execution:

  • Develop & Implement guest journeys

  • Develop & implement ad hoc campaigns

  • Develop assets aligned with brand standards and legally compliance (copyrighting, design, HTML..)

  • QA new assets before sending to guest

• Performance Measurement & Optimization:

  • Data driven approach to plan and activate content towards data driven, consumer-centric experiences vs campaign centric

  • Real time performances visibility and optimization

  • Standard KPIs tracking across markets to gather reliable benchmarks and ongoing learnings and insights sharing to optimize deployments

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