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Purchase event optimizations will be implemented under the assumption that i) the ‘Backend Purchase’ event will become the source of truth since cookie settings are expected to significantly impact the volume of front-end events forwarded to Amplitude ii) the ‘eCommerce Purchase’ front-end event will be deprecated after the optimisations to the back-end event are completed |
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Table 1: Event
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Properties to add to Backend
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Purchase
Event Property |
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hasSelectedRecentAddress
It’s important information to know the # of users making order with a recent delivery address to gather insights on store locator features
Rewards
totalDeliveryOrderFeeAmount
Upsell Total
Comment |
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Address Type
Has Upsell
hasSavedDeliveryAddress
It’s important information to know the # of users making order with a saved delivery address to gather insights on store locator features
Promotional Code | If applied to order |
Product Count | Cart Data |
products | Cart Data |
products.added_to_cart_time_ms | Cart Data |
products.cartId | Cart Data |
products.comboChild | Cart Data |
products.custom_attributes.cartId | Cart Data |
products.custom_attributes.comboChild | Cart Data |
products.custom_attributes.isDonation | Cart Data |
products.custom_attributes.isExtra | Cart Data |
products.custom_attributes.Item Level | Cart Data |
products.custom_attributes.L1 | Cart Data |
products.custom_attributes.L2 | Cart Data |
products.custom_attributes.L3 | Cart Data |
products.custom_attributes.L4 | Cart Data |
products.custom_attributes.L5 | Cart Data |
products.custom_attributes.rewardItem | Cart Data |
products.custom_attributes.sublevelItems | Cart Data |
products.id | Cart Data |
products.isDonation | Cart Data |
products.isExtra | Cart Data |
products.Item Level | Cart Data |
products.L1 | Cart Data |
products.L2 | Cart Data |
products.L3 | Cart Data |
products.L4 | Cart Data |
products.L5 | Cart Data |
products.name | Cart Data |
products.position | Cart Data |
products.price | Cart Data |
products.quantity | Cart Data |
products.rewardItem | Cart Data |
products.sublevelItems | Cart Data |
products.total_product_amount | Cart Data |
Table 2: Event
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Properties to deprecate
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from Backend Purchase
| Info | ||||
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In the Excel file, all the properties for the Backend Purchase event are listed. rbi does not recommend to deprecate any event properties from the Backend Purchase event. Please check whether there is any property that you recommend to be deprecated and add it to the table with a justification why. As a reference, the Excel file also contains the FE eCommerce Purchase event along with its properties.
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Ecommerce Event PropertyConclusion | Comment |
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Table 3: Event properties to add to Backend Purchase (rbiberia requests)
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Ecommerce Event Property
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Conclusion
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Comment
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Promotional Code
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| Status | ||||
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If a user makes a purchase with a promo code, we don’t save that attribute in the purchase event
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Promotional Code Submitted
(Succesful|Fail)
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Not clear what’s the difference vs the 1st one. Once making the purchase, the promotional code will be used. Code applied status should be a property of an interaction event
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Detail Promo Code Submited
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Not clear how to have it implemented in the Backend Purchase as the purchase is the final state. The promo code being submitted comes at an earlier stage and would be covered as a property of the interaction event
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Coupons
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We already have a property called Offer Applied (True/False) and a property called Offer ID with the Sanity ID of the coupon applied.
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Delivery fee
(True|False)
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We already have that property where we specify the amount of delivery fee the user has been charged
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Device Date
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At the time of the purchase, the event will fire with a certain timestamp. As it is a BE event, it won’t record information from the FE (Device)
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Donation amount
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We already have exactly the Donation Amount property live in Backend Purchase. It is currently showing value 0 because there are no donations.
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Payment Status
(pending|done)
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We have 2 events: order_status_change and delivery_status_change where the order status is recorded. We can potentially show whether the Payment was pending for delivery orders when users trigger the Backend Purchase.
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Tax Amount
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Already exists in the Backend Purchase event, validate the implementation is correctly done
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Restaurant Drive Thru Lane Type | |
Restaurant Has Breakfast | |
Restaurant Has Burgers For Breakfast | |
Restaurant Has Catering | |
Restaurant Has Curbside | |
Restaurant Has Dine In | |
Restaurant Has Drive Thru | |
Restaurant Has Home Delivery | |
Restaurant Has Mobile Ordering | |
Restaurant Has Parking | |
Restaurant Has Playground | |
Restaurant Has Table Service | |
Restaurant Has Take Out | |
Restaurant Has Wifi | |
Restaurant ID | Use Restaurant Number instead |
Restaurant Latitude | |
Restaurant Longitude |
Table 3: Event properties to potentially add to Backend Purchase later
Property | Comment |
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Address Type | This information is not stored on backend, requires further analysis |
deliveryServiceFeeAmount | Requires analysis to check feasibility of adding |
deliverySmallCartFeeAmount | Requires analysis to check feasibility of adding |
Mobile number (if not matching stored mobile number) | Requires analysis to check feasibility of adding |
hasSelectedRecentAddress | This information is not stored on backend, requires further analysis |
hasSavedDeliveryAddress | This information is not stored on backend, requires further analysis |
Rewards | Requires analysis to check feasibility of adding 'Add Reward Applied' and 'Reward ID' |
Upsell Total | Requires analysis to check feasibility of adding |
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Need to check why existing property ‘Tax Amount’ only returns 0.0 value! |