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Purchase event optimizations will be implemented under the assumption that

i) the ‘Backend Purchase’ event will become the source of truth since cookie settings are expected to significantly impact the volume of front-end events forwarded to Amplitude

ii) the ‘eCommerce Purchase’ front-end event will be deprecated after the optimisations to the back-end event are completed

Table of Contents
stylenone

Table 1: Event

...

Properties to add to Backend Purchase

...

Ecommerce

Event Property

Conclusion

hasSelectedRecentAddress

It’s important information to know the # of users making order with a recent delivery address to gather insights on store locator features

Rewards

totalDeliveryOrderFeeAmount

Upsell Total

Comment

Address Type

Has Upsell

hasSavedDeliveryAddress

It’s important information to know the # of users making order with a saved delivery address to gather insights on store locator features

Promotional Code 

If applied to order

Product Count

Cart Data

products

Cart Data

products.added_to_cart_time_ms

Cart Data

products.cartId

Cart Data

products.comboChild

Cart Data

products.custom_attributes.cartId

Cart Data

products.custom_attributes.comboChild

Cart Data

products.custom_attributes.isDonation

Cart Data

products.custom_attributes.isExtra

Cart Data

products.custom_attributes.Item Level

Cart Data

products.custom_attributes.L1

Cart Data

products.custom_attributes.L2

Cart Data

products.custom_attributes.L3

Cart Data

products.custom_attributes.L4

Cart Data

products.custom_attributes.L5

Cart Data

products.custom_attributes.rewardItem

Cart Data

products.custom_attributes.sublevelItems

Cart Data

products.id

Cart Data

products.isDonation

Cart Data

products.isExtra

Cart Data

products.Item Level

Cart Data

products.L1

Cart Data

products.L2

Cart Data

products.L3

Cart Data

products.L4

Cart Data

products.L5

Cart Data

products.name

Cart Data

products.position

Cart Data

products.price

Cart Data

products.quantity

Cart Data

products.rewardItem

Cart Data

products.sublevelItems

Cart Data

products.total_product_amount

Cart Data

Table 2: Event

...

Properties to deprecate

...

from Backend Purchase

Info

In the Excel file, all the properties for the Backend Purchase event are listed.

rbi does not recommend to deprecate any event properties from the Backend Purchase event.

Please check whether there is any property that you recommend to be deprecated and add it to the table with a justification why.

As a reference, the Excel file also contains the FE eCommerce Purchase event along with its properties.

View file
nameBackend Purchase Properties.xlsx

Ecommerce Event Property

Conclusion

rbi Comment

Promotional Code 

Status
colourGreen
titleADD

If a user makes a purchase with a promo code, we don’t save that attribute in the purchase event

Promotional Code Submitted
(Succesful|Fail)

Status
colourRed
titlewon't do

Not clear what’s the difference vs the 1st one. Once making the purchase, the promotional code will be used. Code applied status should be a property of an interaction event

Detail Promo Code Submited

Status
colourRed
titlewon't do

Not clear how to have it implemented in the Backend Purchase as the purchase is the final state. The promo code being submitted comes at an earlier stage and would be covered as a property of the interaction event

Coupons

Status
colourRed
titleWon't ADD

We already have a property called Offer Applied (True/False) and a property called Offer ID with the Sanity ID of the coupon applied.

Donation amount 

Status
colourRed
titleWon't ADD

We already have exactly the Donation Amount property live in Backend Purchase. It is currently showing value 0 because there are no donations.

Tax Amount

Status
colourYellow
titleLATER

This is always ‘0.0’ on FE & BE Purchase Events

What is the expected calculation?

deliveryFeeAmount

Status
colourRed
titleEXISTING

Existing as deliveryFeeAmount

deliveryDiscountAmount

Status
colourRed
titleWon't ADD

This is always ‘0' or 'none’ on FE purchase events

What is the expected calculation?

deliveryGeographicalFeeAmount

Status
colourRed
titleWon't ADD

This is always ‘0' or 'none’ on FE purchase events

What is the expected calculation?

Device Time

Status
colourRed
titleWon't ADD

For BE events, Device Time is not available but each individual event has a timestamp

Use the calendar and enable Time Range to filter events between times

Is Kiosk

Status
colourRed
titleWon't ADD

This is always ‘none’ or ‘false’ on FE purchase events

Use ‘posSystem' property in 'In-Store Loyalty Transaction Claimed’ events

Payment Status
(pending|done)

Status
colourRed
titleWon't ADD

The oder status will always be the same ('INSERT_SUCCESSFUL') when the BE purchase event is fired so is not useful

posSystem

Status
colourRed
titleWon't ADD

use posSystem property In-Store Loyalty Transaction Claimed events for kiosk purchases

posType

Status
colourRed
titleWon't ADD

use ‘posType’ property in ‘In-Store Loyalty Transaction Claimed’ events

Rewards

Status
colourYellow
titleLATER

pls use Loyalty events for now, we need

Ecommerce Event PropertyConclusion

Comment

Table 3: Event properties to add to Backend Purchase (rbiberia requests)

Restaurant Drive Thru Lane Type

Restaurant Has Breakfast

Restaurant Has Burgers For Breakfast

Restaurant Has Catering

Restaurant Has Curbside

Restaurant Has Dine In

Restaurant Has Drive Thru

Restaurant Has Home Delivery

Restaurant Has Mobile Ordering

Restaurant Has Parking

Restaurant Has Playground

Restaurant Has Table Service

Restaurant Has Take Out

Restaurant Has Wifi

Restaurant ID

Use Restaurant Number instead

Restaurant Latitude

Restaurant Longitude

Table 3: Event properties to potentially add to Backend Purchase later

Property

Comment

Address Type

This information is not stored on backend, requires further analysis

deliveryServiceFeeAmount

Requires analysis to check feasibility of adding

deliverySmallCartFeeAmount

Requires analysis to check feasibility of adding

Mobile number (if not matching stored mobile number)

Requires analysis to check feasibility of adding

hasSelectedRecentAddress

This information is not stored on backend, requires further analysis

hasSavedDeliveryAddress

This information is not stored on backend, requires further analysis

Rewards

Requires analysis to check feasibility of adding 'Add Reward Applied' and 'Reward ID

' in the future

deliveryServiceFeeAmount

Status
colourRed
titleWon't ADD

ServiceFeeAmount is available but always ‘0' or 'none’ on BE purchase events

Also, deliveryServiceFeeAmount is always ‘0' or 'none’ on FE purchase events

What is the expected calculation?

deliverySmallCartFeeAmount

StatuscolourRedtitleWon

'

t ADD

SmallCartFee is available but always ‘0' or 'none’ on BE purchase events

What is the expected calculation?

Source Page

Status
colourRed
titleWon't ADD

FE events have to be used for user interaction

Transaction Id

Status
colourRed
titleWon't ADD

Use Transaction RBI Cloud Order ID, this is the same as Transaction ID

Upsell

Simplified Enabled

Status
colourRed
titleWon't ADD

Is upselling currently available?

This property is unavailable for BE events

Upsell Total

Status
colourYellow
titleLATER

if feasible, to be added

Address Type

Status
colourRed
titleWon't ADD

Only available for FE events

hasSavedDeliveryAddress

Status
colourRed
titleWon't ADD

Only available for FE events

...

Total

Requires analysis to check feasibility of adding

Info

Need to check why existing property ‘Tax Amount’ only returns 0.0 value!