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Table of Contents

📌 Roadmap Q2 2024

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Info

Note: all videos are password-protected. Please refer to the communication email to find the password, the same password you use to access the staging environment or contact your Customer Success Manager.

Team roadmaps

Transaction Value Stream

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Check the video below to learn further details about our initiatives.

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Delivery (blue star) in progress

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Engagement Value Stream

Loyalty & Offers

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Check the video below to learn further details about our initiatives.

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CRM

This quarter, CRM Team will be focusing on key topics to be compliance with GDPR such as Privacy Right which will improve the data deletion & access and tracking requests. We will also work on Cookie Banner on One Trust.

Additionally, CRM Team also will work on multi-CDP support and have a proof of concept (PoC) on Bloomreach.

Users

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This quarter, our User team Team is focused on adding a capability to our Support Tool to find guests by the phone number. – need to add more info hereQ1 Roadmap: focused on adding phone numbers as a way to register in our application. Collecting phone numbers opens future opportunities such as using SMS as a new engagement channel. You can find more details in the following videoAlso User Team will work on improve our CRM stack for guest events originating for accounts with a phone number without an associated an email address.

Core Front-End

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Our Core Front-End team continues to work on performance and optimizing how our application run in Android devices. In addition, Search engine optimization Search Engine Optimization (SEO) functionalities continues being focus on our team to improve our capability to boosting our brand’s visibility. Additionally, the Core Front-End team also plans to enhance some UI components and higher fonts to make them more customizable.

Check the video below to learn further details on our initiatives.

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Core Back-End/DevOps

Our Core Backend/DevOps takes care of performance and observability of our platform. In this quarter, the Core BE/DevOps team will work on improve improving Loyalty endpoints performance and enhance our system health metrics and overall engineering dashboard.

Core Data

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Share data to the Fz / Adapting to new features / Enhancing compliance / Enhancing Mkt models

By expanding the triggers in the existing Snowflake DSAR procedure, we aim to cover all data deletion requests coming from both Onetrust and our in-house solution

snowflake integration with the new partners

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This quarter, Data Core Team will continue to focused on building new marketing models to easily activate data in CRM campaigns, seeking to increase conversion rates and decreasing churn rates

Improve Data Quality Loyalty Monitoring:

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Create Loyalty user views to be able to easily track user inconsistency's. We should add some metrics such as last day of claimed transactions transactions balance, etc

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New models will be:

  • Channel Preference: who primarily orders through Kiosk, Front Counter, Table ordering, drive Thru, etc

  • Channel multiplicity: Single, Dual or Multi channel

  • Day of week: Weekend Diners , Weekday Diners. First/last week of the month;

  • Menu Preference: A user scoring based on the purchase history and liked offers (Beef Lovers, Veggie Lovers, Dessert Lovers)

Additionally, in order to enhance Quality Monitoring, Data Core plans to create controls, alerts and user's views to capture any discrepancy related to data inconsistency between the systems used in RBI;