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This is a template that should be used to document each feature. It’s meant to be easy, not prescriptive - change it at will! |
Table of contents
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Definition
Status |
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RBIberia Owner | Raul Moreno Diaz | ||||||
RBI Owner | |||||||
RBI Payment owner | Fernandez Pranno, Marco Manuel Ruben Oliveira (Deactivated) Magdalena Dlugolecka Eduardo Javier | ||||||
DMP/DOP owner | |||||||
Admin tool owner | |||||||
Designer | |||||||
Data owner | |||||||
Tech discovery |
❓ Open questions
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We need to constantly make this section empty. |
Business questions
What is the usage of this method payment in BK PT?
Do you have any demographic or customer data related to those who make payments with card at home?
Is this payment method used in PLK ES and/or BK ES?
What has been the decrease in sales after the launch?
What is the flow in Airtouch?
Which platforms are impacted?
Tech Questions
What are the API endpoints of integrations?
Is there any official technical documentation?
What are the security/compliance concerns?
In the current platform it is possible select payment in cash using Delivery service mode?
How this affect data and internal/external reports?
Business answer
30% of total (resp. operaciones) (Diamantino Carvalho)
No
Only BK PT
16.000€ from launch
Same as cash payment (FE)
DMP, DOP, Admin tool - How we categorize the payment? Down card or we create “Home” with cash and card
Tech answer
Winrest; Homeria (delivery) and/or DMP
No needed, discussed already with Paulo from Winrest
Nothing detected at the moment
???
???
Requirements
Problem statement
BK PT customers are facing limitations and inconveniences when making payments. To address this, we aim to implement a feature that allows users to make card payments at home with a POS terminal brought by the driver. The goal is to maintain the existing user experience avoiding impact on sales.
This feature was existing in the old platform and it represented 41% of all payments, composed by 32% on the app, 6% on the web and 3% through contact center (see below, first line “App pago con tarjeta”). It’s the main payment method and today it’s not implemented in BK PT.
Hypothesis
After the launch of the BK PT web version, has been noticed a decrease in sales of 16.000€ (after 8 days from the launch). There are several factor that could impact it and one of them could be the lack of a common payment method in the Portuguese market such as the payment with card at home, that includes the usage of MBWay.
Acceptance criteria
Available for BK PT (web and app)
Only available for delivery
Integrate with Winrest and delivery platform
DMP & Admin tool reports should be updated accordingly showing the new payment method
Easy and smooth user experience in the selection of payment method, similar to payment with cash
Solution
1) Payment by cash at home
Scenarios
Steps (POS scenarios) | Expected results |
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Online | Transaction completed |
Offline (no battery) | Any specific solution for this scenario |
Offline (no network) | Any specific solution for this scenario |
Design - WhiteLabel
Today the Airtouch solution has the following flow:
Design - DMP
Delivery management platform should show the “payment with card at home” option together with the rest of payment systems:
DMP
Reports
Design - DOP
As for now, it seems that the restaurant management tool is going to be impacted on the history of the cash flow. Need validation from DOP owners.
Design - DRIVER APP
(Missing)DMP team will take care of it
Admin tool
(Missing)To be done by Dedicated team
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OUT OF SCOPE / IMPROVEMENT
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2) Provide alternative payment system + discounts - DEPRECATED
Info |
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Note: these is a proposal for the BK PT team to avoid the development of the payment by card at home |
Considering the problem rely on TRUST, SIMPLICITY and VELOCITY, elements of the payment at home, BK PT could:
Prioritize MBWay as it’s the main online payment method in Portugal (3.5M users, 225M transactions - more here) and it’s also a fast, simple and trusted solution in the market
Offer discount codes to the users that made payment by card at home: the message should be focused on the usage of alternative payment methods
Add “pago seguro” and other logos to the payment page to make the user feel more comfortable (especially first time users)