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📌 Roadmap Q2 2024
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Note: all videos are password-protected. Please refer to the communication email to find the password, the same password you use to access the staging environment or contact your Customer Success Manager. |
Team roadmaps
Transaction Value Stream
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Check the video below to learn further details about our initiatives.
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CRM
This quarter, CRM Team will be focusing on key topics to be compliance with GDPR such as Privacy Right which will improve the data deletion & access and tracking requests. We will also work on Cookie Banner on One Trust.
Additionally, CRM Team also will work on multi-CDP support and have a proof of concept (PoC) on Bloomreach.
Users
This quarter, our User Team is focused on adding a capability to our Support Tool to find guests by the phone number. Also User Team will work on improve our CRM stack for guest events originating for accounts with a phone number without an associated an email address.
Core Front-End
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Our Core Front-End team continues to work on performance and optimizing how our application run in Android devices. In addition, Search engine optimization Search Engine Optimization (SEO) functionalities continues being focus on our team to improve our capability to boosting our brand’s visibility. Additionally, the Core Front-End team also plans to enhance some UI components and higher fonts to make them more customizable.
Check the video below to learn further details on our initiatives.
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Core Back-End/DevOps
Our Core Backend/DevOps takes care of performance and observability of our platform. In this quarter, the Core BE/DevOps team will work on improve improving Loyalty endpoints performance and enhance our system health metrics and overall engineering dashboard.
Core Data
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This quarter, our Data Core Team is will continue to focused on building a new marketing models segments in to easily activate data in CRM campaigns, seeking to increase conversion rates and decreasing churn rates.
New models will be:
Channel Preference: who primarily orders through Kiosk, Front Counter, Table ordering, drive Thru, etc
Channel multiplicity: Single, Dual or Multi channel
Day of week: Weekend Diners , Weekday Diners.
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First/last week of the month;
Menu Preference: A user scoring based on the purchase history and liked offers (Beef Lovers, Veggie Lovers, Dessert Lovers)
Additionally, in order to enhance Quality Monitoring, Data Core plans to create controls, alerts and user's views to capture any discrepancy related to data inconsistency between the systems used in RBI;