Contents

RBI CRM Services Overview & Main Features

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• Sales impact measurement: Performances evaluation is standardized cross-markets and incorporates sales impact metrics

• Deep Knowledge of Tech & CRM stack: Familiarity with the tech & CRM infrastructure: increases effectiveness while creating additional benefits for them to be part of the RBI ecosystem

CRM Team Structure

RBI Engagement Team:

Anna Elleni: Sr. Manager, CRM & Digital Growth, International | aelleni@rbi.com

Pierre Saidy: LDP Analyst, CRM & Digital Growth, International | psaidy@rbi.com

Accenture Song:

Governance:

Guilherme Bighetti: Project Delivery Manager | guilherme.bighetti@accenture.com

Thais Macedo: Project Manager | thais.b.macedo@accenture.com

Execution:

Victor Hugo: Data/BI Specialist

Marcus Lemos: CRM Operation Specialist

Marcio Chang: Designer

Felipe Grigoli: Copywriter

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How do I get access?

Please contact RBI Engagement Team (aelleni@rbi.com, jecheverria@rbi.com) if you are interested in getting access to the Center of Excellence

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