Contents
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Overview
Loyalty Tiers enables guests to be upgraded to a VIP loyalty tier with exclusive rewards, when they meet specific requirements. Loyalty Tier 2 or VIP users are high spenders: guests unlock these exclusive benefits and move to Tier 2, if they have earned specific amount of loyalty points / spent enough in a specific amount of time. Then, in order to maintain this status when guests reach Tier 2, they need to continue earning a certain amount of loyalty points in a set amount of time. With this feature, we hope to increase engagement of our guests with the loyalty program and increase frequency of conversion.
How does it Work?
Events
To see the events related to this feature, please refer to:
User Interaction events:
Conversion events: https://rbictg.atlassian.net/wiki/spaces/COG/pages/4041605275/Loyalty+Offers+Events+Conversion#Loyalty-Tiers
How is it configured?
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In order to enable the feature please follow the below steps |
Feature Flags
enable-loyalty-tiers: FE flag for Loyalty Tiers
Lokalise Strings
loyaltyTierEarnMorePointsDay
loyaltyTiersLabelDayTier_1
loyaltyTiersLabelDayTier_2
loyaltyTierEarnMorePointsMonth
loyaltyTiersLabelMonthTier_1
loyaltyTiersLabelMonthTier_2
loyaltyTiersSignIn
loyaltyTiersYouAre
orderMoreToBecomeNextTier
Sanity Setup
Sanity setup is divided into 2 3 sections. :
(1) Loyalty Tiers Program Rule definitions
(2) Loyalty Tiers UI configuration
(3) Rewards Setup
Loyalty Tiers Program Rule Definition
In Sanity, go to Order Level Content > Loyalty > Loyalty Configs > Earning Calculation
Navigate to Loyalty Tiers dropdown section
Turn on the
Enable Loyalty Tierstoggle to enable the feature in your marketClick on
Add Itemto add a new Tier and add the key and name of the Tier
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Note: all signed in users are automatically Tier 1 users. Adding one more Tier for VIP users would have key |
Then, set how many points the user needs to earn in a specific amount of time for the user to be able to enter Tier 2 (VIP loyalty users)
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Note: we use the Sliding Window (Dynamic Dates) approach for this calculation. This means we will count the time from the date the latest transaction was done – e.g. if a user needs to earn 1K points in the past 6 months to become Tier 2 user, we will dynamically look at the past 6 months after every transaction the user completes. |
Next, set how many points the user needs to earn in a specific amount of time for the user to be able continue being apart of Tier 2 (VIP loyalty users) – this is set under the dropdown
Tier Maintaining Points Needed and Time Constraint
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Note: when a user enters Tier 2, we use Relative Fixed Dates and we begin counting the time from the specific day the user has gotten into Tier 2 – e.g. if a user needs to earn 500 points in the next month to be able to continue being in Tier 2 and user has entered Tier 2 on June 1, we use this fixed date to know the user has until June 30 to earn 500 points to continue in Tier 2 |
Leave the modal and click on
Publish. Now these rule requirements will be taken into consideration for users to move between Tiers.
Loyalty Tiers UI Configuration
Loyalty Banner Unauthenticated Info Cells
In Sanity, go to Order Level Content > Loyalty > Loyalty Configs > Feature Loyalty UI and scroll all the way down to
Loyalty Tiersdropdown
Inside the dropdown , under
Loyalty Banner Unauthenticated info cells, you can configure how the Information cells look for users that are signed out
The Image, Title and Description is edditable in Sanity
Loyalty Banner CTA Buttons Configuration
Right below under the dropdown Loyalty Banner CTA Buttons Configuration, you can configure the button name and paths for all buttons in the Loyalty Banner
The first Button Available is the How it Works Button:
It shows in the Homepage banner when users are Signed out
It shows in the Homepage and Rewards page when users are in Tier 1 and Tier 2
This button path leads to a static page that has all the information on the loyalty tier program. In this way, both the static page name and button path are configurable. Here is a static page example with all widgets.
When users click on the button, they are taken to the static page that explains how the Loyalty Tiers program works in detail. Here is an example of this static page setup.
Configure the name and path for the
Rewardsbutton. The Rewards button can be accessible from theHow It Worksstatic page when users are signed in in Tier 1 or Tier 2
When users click on the button, they are redirected to the Rewards page
Configure the name and path for the
Rewards Historybutton. The Rewards History tab button can be accessible from theHow It Worksstatic page when users are signed in in Tier 1 or Tier 2
When users click on this button, they are able to see their loyalty transactions history
Configure the name and path for the
Order Morebutton label. The Order More button displays when users are in Tier 1 and click on a reward that is only available for Tier 2 users.
Users are redirected to the menu when they click on the button (this path is configurable)
Loyalty Tiers Configuration
In the
Loyalty Tiers Configurationsection, users can configure the UI for each Loyalty Tier, including Name of each Tier, Icon of each Tier, which Rewards to include in the Tier Banner Carousel, etc.
Under this section, click on Add Item to configure a new Tier. On the first input line, either include
Tier_1toTier_2.
If
Tier_1is added, you will configure the UI for the first Tier - all users that are signed in are automatically in the first tier. IfTier_2is added, you will configure the UI for the second Tier - this tier is exclusive and only available for user that have spent/earned certain amount of points in a specific amount of time
Tier Display Nameis how the name of the Tier shows in the Loyalty Banner in the Homepage, Rewards Page and How it Works page
Tier Iconis the icon we show in the Loyalty Tier Banner in the Homepage, Rewards Page and How it Works page
Under
Modal ConfigurationDropdown, you can configure what shows on the modal when the user enters (or re-enters that Tier)
Note: this modal in Tier 1 will not be triggered when users first sign up/sign in to the app and become Tier 1 users. This modal for Loyalty Tier 1 will only be triggered when a user moves from Tier 2 back to Tier 1.
In the
Feature Rewards Carouselsection, configure the Rewards that show in the Loyalty Banner Carousel in the Homepage and the How it Works page
Rewards Setup
In order to configure a specific Reward List only for Tier 2 users with exclusive benefits navigate to Order Level Content > Loyalty > Incentives > Rewards > Rewards List
Create a new Rewards List and make sure the
Tier IDis set to either Tier_1 or Tier_2.
If the Tier ID is set to Tier_1 this list of rewards will show only for Tier_1 users. If the Tier ID is set to Tier_2 this list of rewards will show only for Tier_2 users. If no Tier is set, the list of Rewards will show for both Tier 1 and Tier 2 users.
For you to show a locked reward in the Rewards List for Tier 1 users, select a reward and add the ruleset
Tier Requirement. Ensure to add this specific Reward to the Tier 1 Rewards List & Reward Categories
When you set the Tier Requirement set to Superking only and the Reward is added to Tier 1 Rewards List, the Reward will show as Locked. If the same Reward is added to Tier 2 Rewards List and the user enters Tier 2, the user will then see this Reward as unlocked.
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To add a locked Reward to the Loyalty Banner, the same setup is needed: ensure the |
