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This documents summarizes the content of the onboarding folders and should help Accenture team to navigate easily the files included/determine the profiles that should have access to each file

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Documentation Summary

Resource

Category

Description

2023 Pitch Deck CRM.pptx

Status
titleBusiness

This is the standard pitch deck that we use in internal and external meeting to explain what RBI CRM Services is and what we aim to achieve with it

BK Brand Design Visual Identity Guidelines_2020_Hi Res.pdf

Status
colourPurple
titleBRAND CREATIVE

This contains BK Brand Design and visual identify guidelines, including references to logo, color palette, illustrations etc. We need to ensure that every content we produce is aligned with brand guidelines

Loyalty Guidelines

Status
colourPurple
titleBRAND CREATIVE

Deep dive into color, claims and assets for loyalty

/wiki/spaces/IC1/pages/4302995584

Status
colourYellow
titleANALYTICS

Braze testing

Brand CRM Forum.pptx

Status
colourPurple
titleBRAND CREATIVE

Here are summarized the main brand priorities for the semester. When approaching new campaign and concepts, we should be supporting those brand priorities. Accenture team will receive a training every quarter/semester according to the needs

CRM Control Group.pdf

Status
colourYellow
titleANALYTICS

Understanding the impact CRM is having on business is fundamental, both for RBI and its franchisee. In this document we are summarizing the methodology RBI has consolidated to measure CRM incrementality on total sales and CRM impact in specific campaigns

Content Blocks.pptx

Status
colourPurple
titleBRAND CREATIVE

Most of the emails we utilize today are either email from the library (so adapted from a design created from another market) or content blocks email. In this document you can see the blocks that are already available

CRM Journeys & IAM

Status
colourPurple
titleBRAND CREATIVE

Here you have reference to existing journeys (visual, copy and translation) and in-app messages templates

DE: https://app.amplitude.com/analytics/burgerkingde/dashboard/482el67g

CH:https://app.eu.amplitude.com/analytics/burgerkingch/dashboard/e-q88wzcxm

Status
colourYellow
titleANALYTICS

Overview of CRM dashboard and analytics

DE: https://app.amplitude.com/analytics/burgerkingde/dashboard/j6n3s3n2

CH:

https://app.eu.amplitude.com/analytics/burgerkingch/dashboard/e-uqd834vk

Status
colourYellow
titleANALYTICS

Weekly insights dashboard to review performances or A/B tests results

Loyalty & Offers Events (Conversion)

Status
colourYellow
titleANALYTICS

Deep dive into loyalty events

https://rbictg.atlassian.net/wiki/spaces/~63066b46b155e59f6955f85f/pages/3907453081/Events+Categorization#Data-tracking-Plan-Main-Events & 2301 - RBI Int Data tracking Plan Events update.xlsx

Status
colourYellow
titleANALYTICS

Here you can see our data plan that is applied to all markets with RBI Tech solution. Each event is described and the applicable properties are detailed

Contactable Sales.pdf

Status
colourYellow
titleANALYTICS

Contactable sales are the sales coming from users who are opted in to email and/or push notifications and/or SMS. This document summarizes how we track the metric and ways we are leveraging to grow the % of contactable sales

Markets Mapping.pdf

Status
titleBusiness

Summary of the markets we are operating, highlighting current status, channel available and point of contatcs