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Brame Overview & Main Features
Brame is a gamification marketing platform, driving customer engagement through interactive experiences.
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“Create interactive experiences with the industry’s leading no-code builder to redefine promotions, loyalty programs, and the way you collect zero-party data.”
Main Features:
Game Collection: Brame has an extensive game collection to create interactive experiences to achieve campaign goals.
Template Customisation: define prize limits and winning metrics, brand accordingly, set up multilingual campaigns and embed as an iFrame on the page or ad.
Analytics: see all statistics in real-time with general and game-specific KPIs with the option to export user data to integrate into CRM systems.
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Gamification expertise: Brame has an extensive library of games and continues to develop more games each year, drawing from use cases with other customers in the field of gamification.
Customization: Brame operates as a SaaS (no-code) platform, allowing you to select a template and customize it to match the BK look and feel.
Speed to market: Games can be integrated into the app, social media, or other digital platforms using iFrames, direct links, or file downloads.
Unique codes: Possibility to restrict games access upon inserting a unique code (which can be sent through email or physically in packaging), which unblocks opportunity for offline - online games
Agile team: Brame has an agile team for development and troubleshooting, which allows to have good support levels in a timely manner
BE Integration: RBI Tech has directly integrated with Brame for offers and loyalty points assignment, which allows nearly-instant prize assignment after playing.
How do I get access?
Access is directly managed by each Franchisee. Please contact a colleague who has an account with an Admin role who can add new users.
Key RBI personnel also have access to provide operational support as needed.
For each market and environment there is a specific Brame account.
Setting up a Brame Campaign
Decide on game strategy, type of game and prizes
Create the prizes in Sanity (for the case of offers)
Configure the game in Brame and associated the prize ID (loyalty engine ID for offers)
Set up the game in the app via iFrame in Sanity
Set up comms in Braze and analytics in Amplitude
Testing
Launch
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Troubleshooting
For any queries on Brame campaigns or integration, you can reach out directly to support@brame.io which will create a support ticket.
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