⏮️ Context
Enhancing Upsell Strategies
...
- Complete Your Menu
The "Complete your Menu" feature, currently successful in Iberia, aims to enhance the upselling capabilities within the Guest App by suggesting specific products based on the combo selected by the guest. This feature's primary motivation is to increase the average ticket value by presenting relevant add-ons at the point of purchase, thus enhancing the overall customer experience and boosting sales. The significance of addressing this opportunity lies in its potential to replicate a proven upsell strategy across other markets, leveraging the Guest App’s versatility.
...
SCENARIO | EXPECTED OUTCOME | USER STEPS | MARKET CONFIGURATION | COMMENTS |
---|---|---|---|---|
Adding Extra Items During Meal Selection | The meal and chosen extra items are added to the cart successfully. |
| ||
| Upselling configuration | This scenario is valid for every category as the Upselling configuration is indipendent (exclude Offers and Rewards). | ||
| Limiting number of upselling items | There is no possibility to exceed the number as the design will block the button “+”. b) Possibility to link items to a meal | ||
Adding / reducing / removing an item in the checkout page | The system adheres to the logic defined and users are informed of the potential limitation. |
| ||
2a. In case the items are not linked with the meal, it’s possible to reduce / remove them and add untul the allowed number in the same checkout page | ||||
2b. In case the items are linked, there will be the possibility to reduce/remove and the adding option until the allowed number in the “Complete your menu” page/modal because the user can access to specific products (promotional products mainly) only if linked | If the users remove one or more meal and the number of linked items exceed the allowed, an error message should be displayed and the user should not be allowed to move forward. |
📈 Success Metrics
Metric Title | How to Measure: | Success Criteria: |
---|---|---|
% Purchasing users with an upsell |
|
|
Upsell Take Rate % |
|
|
Avg check users with and without upsell |
|
|
|
|
|
...
5️⃣ Designs
Guest Experience
...
Sanity Experience
...