Objective
Gather guest b-day date and then create a journey to participate into the guest special day, before during and after. The guest will receive an offer on his b-day date
Events:
Birthday AttributeIn-Store or Online Loyalty Transaction Claimedif loyalty is not available, use
E-commerce Purchase
Webhook to attribute Points
| Code Block |
|---|
POST https://prod-bk-loyalty-middleware.rbictg.com/bulk-action/hot/assign-points
x-region: gb
x-api-key: d8p8sviv9080JZejsnYRc6FsqfUKXkkY4U4gFbfE
content-type: application/json
{
"pointsEarned": 50,
"source": "Anti_Churn_50Crowns_Webhook",
"email": "{{${email_adress}}}"
}
|
Webhook to attribute Offer (with expiry 7 days after attribution):
| Code Block |
|---|
POST https://euc1-prod-bk-loyalty-middleware.rbictg.com/bulk-action/hot/create-offer
x-api-key: DVHB7MrEOB1tt7M7JZOwp2dg1VMOzkvQ6ukbKF8b
x-region: ch
Content-Type: application/json
{
"email": "{{${email_address}}}",
"source": "braze-test",
"configId": "7ef0ac58-d09f-42fe-9cdb-4721331523f7",
"ruleParams": {
"startDate": "{{ "now" | date:"%F" }}",
"endDate": "{{ "now" | date:'%s' | plus:604800| date:"%F" }}"
}
} |
| Note |
|---|
The offer duration period should be confirmed with the market. To receive the x-api-key, that is market dependent, please reach out to RBI. Please note that the full documentation on offer assignment is available here: Offer & Loyalty Points Assignment - Braze Campaign Configuration |
Deliverables
4 unique mails, 4 unique push notification + IAM
Birthday Flow - Data Gathering
Send an one-off email/push to the whole database if they b-day date is not filled in
...
We had 1/365 chance of getting it tight! Are we miles off? Help us out and tell us your actual birthday and we’ll surprise you with a FREE gift on your big day
Birthday Flow
This is an automated, always on journey
Step 1: 7 Days Before the BDAY date
Guest receives email and/or push (according to opt-in setting) with an alert to take a look at the inbox for upcoming b-day offer
...
Who needs cake when you have Whoppers?® Treat yourself this birthday month with the great taste of flame-grilled deliciousness
Get the party started
Step 2: 7 The BDAY date
On the date of the b-day, activate a web-hook to provide the guest with the b-day offer.
...
| Note |
|---|
The offer needs to be provided by the franchisee (along with the offer duration) |
Step 3: 1 Day post BDAY date
If the guest did not redeem the b-day offer, they will receive a reminder to use the offer in the next 13 days
...
CTA: Claim your gift here
Step 4: 8 Day post BDAY date
If the guest did not use the offer, they will receive a reminder to use it in the next 7 days
...
Don't dilly-dally <name>, there's just 7 days left to redeem it.
CTA: Order Now
Learnings:
🇭🇺 Hungary:
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🇧🇪 Belgium
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