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mParticle Overview & Main Features

mParticle is a Customer Data Platform that collects first-party data from multiple sources, organises and stores this data against unique user profiles and then forwards on this data to analytics, marketing and data warehousing platforms.

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See also: https://mparticle.com

Main Features:

• Activity:

  • The ‘Activity Overview’ tracks basic stats for your workspace, while the 'User Activity' provides a detailed summary of data associated with a single user

  • Real-time: collect, access, and activate data in real time.

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mParticle is different from other customer data platforms since their focus is on data quality, data privacy and a real-time streaming architecture and not just segmentation, audience insights, and marketing output. See the related blog post here: https://www.mparticle.com/blog/mparticle/

Demo

This 3 minute demo covers the basics of mParticle and is ideal to get started.

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How do I get access?

Access is directly managed by each Franchisee. Please contact a colleague who has an account with an Admin role who can add new users.

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See also: Engagement - Event Tracking

Troubleshooting