Contents

Overview

These are captured by the server-side. They are more limited events have less detail than User Interaction events since they don’t know which UI component was used to trigger the event, but they are more reliable since they are only captured once a request has actually been processed by the RBI platform (while some User Interaction events may be lost in case the web/app loses connectivity). Examples of server-side Conversion events are:

• Sign Up In Complete

• Order Complete

• Item Added to Cart

• Offer Redeemed

• Reward Redeemed

Specific events and properties

These pages document specific events that are captured by the RBI platform on the server-sidefor conversion purposes:

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