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Overview

These events are have less detail than User Interaction events since they don’t know which UI component was used to trigger the event, but they are more reliable since they are only captured once a request has actually been processed by the RBI platform (while some User Interaction events may be lost in case the web/app loses connectivity). Examples of Conversion events are:

• Sign Up In Complete

• Order Complete

• Item Added to Cart

• Offer Redeemed

• Reward Redeemed

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