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It has been found that between the Payment and the Purchase steps in the funnel, Popeyes ES has scope for improvement in comparison with other markets (e.g.: Germany).
Figma files with more details:
Popeyes ES abandonment rate is about the 11.8%
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If the user presses the Continue button to place the same order again, the page informs the user that they have already placed the order (duplication) when it has not.
The payment process was completed and registered as paid in Paycomet and the order was charged to the user, but the Order was not registered in RBI systems (DMP).
Important: Every time the user continues the purchase from the Checkout to the Payment page, a unique Transaction ID is created to track the order. So, if the user cancels the payment (eg.: selects Bizum but presses the “cancel” button), they return to the Checkout Page to create a new Transaction ID.
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We think that blocking the user from closing the page while the transaction is being processed will reduce the volume of errors that might occur regarding orders.
📈 Success Metrics
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List here which are the metrics to look at to define success for the solution implemented. Use those KPIs to define the current status |
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These are the markets current behavior (check it better on Figma): https://www.figma.com/design/wEeYkRHLwLdMJHKvQJOdd0Rh089bU2JWfFGo410sBngk/%5BIBFEC-1795%5D1796%5D-RemoveBlock-Preuser-filledfrom-Nameclosing-Onpayment-Card-fieldprocess?node-id=8800-22023&t=5jsIyQ5hjfO3p8nJ-48951-30454