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Target release

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Type // to add a target release date

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Epic

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Type /Jira to add Jira epics and issues

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Document status

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Status
titleDRAFT

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Document owner

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@ mention owner

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Designer

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@ designer

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Tech lead

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@ lead

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Technical writers

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@ writers

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QA

🎯 Objective

\uD83D\uDCCA Success metrics

Success Metrics

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Importance

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Metric

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Description

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Current Value

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Expected Value

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How are we measuring it?

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Impact on moving user further in the funnel

from: /cart -> / cart/payment (Feature has the biggest impact on this step)

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Status
colourGreen
titleSUCCESS METRIC

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Overall CVR Rate from / cart to / cart/payment

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Overall conversion rate from /cart to /cart/payment.

Out of the total users who land on the /cart how many proceeded to /cart/payment page

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Status
colourYellow
titleCONTROL METRIC

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CVR Rate of guest users from / cart to / cart/payment

 

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Overall conversion rate from /cart to /cart/payment for users with GuestID.

Out of the total users who land on the /cart how many proceeded to /cart/payment page that are Guests

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Status
colourYellow
titleCONTROL METRIC

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CVR Rate of registered users from / cart to / cart/payment

 

 

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Overall conversion rate from /cart to /cart/payment of registered users. Out of the total users who land on the /cart how many proceeded to /cart/payment that are registered

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Impact on the CVR to purchase $ on the end of the funnel

from / cart to /order-confirmation/[OrderID]

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Status
colourGreen
titleSUCCESS METRIC

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Overall CVR to an actual purchase from / cart to /order-confirmation/[OrderID]

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Overall conversion rate from /cart to /order-confirmation/[OrderID]

Out of the total users who land on the /cart how many end up on /order-confirmation/[OrderID]

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Status
colourYellow
titleCONTROL METRIC

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CVR Rate of guest users from / cart to /order-confirmation/[OrderID]

 

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Overall conversion rate from /cart to success page for users with GuestID.

Out of the total users who land on the /cart how many proceeded to /order-confirmation/[OrderID] page that are Guests

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Status
colourYellow
titleCONTROL METRIC

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CVR Rate of registered users from / cart to /order-confirmation/[OrderID]

 

 

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Overall conversion rate from /cart to success page of registered users. Out of the total users who land on the /cart how many proceeded to /order-confirmation/[OrderID] that are registered

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Impact on the CVR to purchase $ considering the whole ordering flow
from /menu (page view) with service mode selected to /order-confirmation/[OrderID] (Feature does not have an impact on the whole flow)

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Status
colourBlue
titleMONITOR

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CVR Rate to purchase of users landing on /menu with service mode selected to purchase

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Out of all the users landing on /menu (page view) with service mode selected (meaning the user is at the menu already with a store selected or a delivery address), how many end up purchasing - so end up on /order-confirmation/[OrderID]

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Clicks

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Status
colourYellow
titleCONTROL METRIC

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% of users selecting guest checkout at /cart

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Out of the users at /cart unauthenticated, how many select guest checkout to continue

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Status
colourYellow
titleCONTROL METRIC

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% of users selecting sign in at /cart

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Out of the users at /cart unauthenticated, how many select sign in to continue

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Funnel abandonment- where we see people drop off including guest email input and sign in/register pages

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Status
colourYellow
titleCONTROL METRIC

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abandonment rate

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Time to Place an order from the moment of intent

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Status
colourYellow
titleCONTROL METRIC

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Average Order Placement Time for

  • registered users

  • guest users

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Time from starting ordering process (/menu (page view) with service mode selected (meaning the user is at the menu already with a store selected or a delivery address) to finish placing an order so end up on /order-confirmation/[OrderID]

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Registration - Cannibalization

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Status
colourYellow
titleCONTROL METRIC

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Count of opt in originated from the /cart step

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% Opt-in database evolution- as it relates to the trade off digital sales increase vs known sales increase. If we increase sales but reduce drastically the opt-in database you are influencing less people with CRM comms which we know has a higher LTV than the normal guest checkout customer

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Financial Impact

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Status
colourBlue
titleMONITOR

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MO Sales

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Total sales generated by mobile ordering/ mo

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Overall Experience

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Status
colourBlue
titleMONITOR

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App Ratings

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DE seeing complaints in App ratings that no guest checkout is available

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Milestone

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Scope/ Outcome

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Work Required

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Owner

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Available on staging

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Available on Production

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Status

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1

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Add configurable time period of storing the Guest Order data in the database. Configure to 10 year for DE

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Preventing the guest user from seeing app content dedicated for registered users only

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Add a security layer limiting actions allowed for the orders with Guest token. Actions allowed for example: priceOrder, validateCommitOrder, commitOrder, getOrder, etc

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Add a guard that allows to use of the Guest Token only for the allowed actions

Feature Areas

Categories

Outcome

Work Required

How to test

Owner

1

System Architecture

  • Transactional emails are moved from Braze to AWS SES

  • Switch to AWS SES to send transactional emails

  • Create email input field in Sanity

  • Set up email subdomain structure

  • Transactional emails have the same content

  • Emails are sent from SES instead of Braze. This can confirmed by looking at the email subdomain

Haris / Magdalena

2

Authentication and Authorization

  • Guest authentication is enabled

  • Loyalty accounts checks are removed for guest users

  • Develop a Guest Auth token since guests don't have accounts in Cognito or User DB

  • Remove loyalty account check for guest checkout users

  • Verify token generation and validation for guest users

  • No error is triggered due to missing loyalty account

Magdalena

3

Data Security and Compliance

  • Secure and compliant data storage

  • Guest Token actions are limited and controlled

  • Implement configurable time period for storing Guest Order data

  • Add security measures to limit guest actions, implement a guard to restrict Guest Token usage

  • Decide and implement logic for Guest Token removal

  • Guest order data is removed after set period

  • Allowed actions can be performed with Guest token - e.g. priceOrder, validateCommitOrder, commitOrder, getOrder, etc

  • Unauthorized actions can’t be performed with Guest token

Magdalena

4

User Experience and Interface

  • Complete frontend flows for guests users

  • Implement event tracking

  • Remove 'Save Card' option at Payment step

  • Add modal to allow users to ‘Continue as a guest’

  • Adjust data displayed in the order confirmation page

  • Add new events and assure data flow to mParticle and Amplitude

  • Guest users can’t save card

  • Guest user is able to add email in modal and place order for all service modes

  • Confirmation page display correct information

Magdalena

5

Legal

  • Required legal disclaimers for guest checkout are in place

  • Create a static page with guest checkout terms and conditions

n/a

Melina

Detailed Break-down

Scope/ Outcome

Work Required

Available on staging

Status

  • Creating Guest Token- To place an order as a Guest users require to have be authenticated on our platform

/
  • . In order to do that we need to create a Guest Auth token. We can’t follow the current path for collecting it because Guests don’t have accounts in Cognito and in the User DB entries.

Save Card Option Removed at the Payment step
Iden

Image Removed
  • Preventing the guest user from seeing app content dedicated for registered users only

  • Add a security layer limiting actions allowed for the orders with Guest token. Actions allowed for example: priceOrder, validateCommitOrder, commitOrder, getOrder, etc

  • Add configurable time period of storing the Guest Order data in the database. Configure to 10 year for DE

  • Added Modal to continue as a guest

Image Removed
  • Image Added
  • Adjusted data on the confirmation page

  • QA Testing

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-908
F

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

949

959
F

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

959

941

F

M

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

941

947
M

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

947

957
M

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

957

956
M

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

956

912

M

W

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

912

1010
W

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

1010 W

Fagundes, Silvia configure time period for data storage

1053

Status
colour

Blue

Green
title

Work in Progress2

DONE

  • Accommodate new transactional email communication with AWS SES instead of Braze

  • Decide and execute when guest token should be removed, so no other order can be made with that token to guarantee anonymity

  • Prevent error appearing on the success page due to loyalty account request

which does not exist for guest users
  • and price call

  • Review the tracking event coverage and naming conventions

  • QA Testing

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1006

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

909

880

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-962

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

1006

1040

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

909

1052

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-

962

1057

Status
colourGreen
title

To do3

DONE

  • Create a new static page for guest terms and conditions and link it in the flow

  • Change copy to “choose payment' instead of “add payment” at the /cart/payment page


Image Removed

  • Image Added
  • Save Card Option Removed at the Payment step

    Image Added
  • CTA Button Adjustment - Sign in/ up more prominent:

Image Added
  • Remove Favorite option for guest users:

Image Added
  • Implement tracking events to flow to Amplitude

  • E2E QA Testing

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-948

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1015

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-949

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1003

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1018

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1083

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1077

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1101

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1110

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1106

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1090

Status
colourBlue
title

To do

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In progress


(info) Further Enhancements currently not in scope

Future Enhancements

Context

Ability to handle guest checkout orders in the direct tool

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-910

  • Melina clarified that refunds are managed directly via VR Payment’s dashboard so there’s no need to handle guest checkout orders in the Support Tool

  • Orders are identified in VR Payment’s dashboard using the order time, store ID and order value

Allows guests users to create account after placing order

  • After enabling loyalty, we could offer guests to create an account by displaying the points that could have been earned.

Allow guests users to opt in for email marketing communications

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1008

...

  • Allowing guests to opt in for marketing communications would allow us to increase our contactable user base

  • However, this requires checking with legal to ensure compliance with GDPR and local regulations

Image Added

Allow operators to enable/disable guest checkout directly in Sanity and manage other related configurations

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1009

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  • Initially the feature will be controlled via Launch Darkly to perform A/B testing

  • Once the feature is stable, we will look at moving the configuration into Sanity

Image Added

(question) Open Questions

Question

Answer

Date Answered

1

I am passing on an inherited legal requirements document just to verify that everything stated there has been recorded correctly and nothing is missing.

View file
nameTRX-Guest Checkout - Legal-051023-081001.pdf

/wiki/spaces/TRX/pages/4267018713

2

Information on the user-related data we are storing and what tools have access to it. Please consider the attached file and let me know if your team has any concerns. I am still collecting more information on how the Snowflake data is currently used. I know that we must pass on the transactional information there, but I'm not yet clear on what are the other analysis run using this data. Please let me know if your legal team would like to provide some input here.

3

We also wanted to consult whether the following case is acceptable from the legal perspective:

At the beginning of the mobile ordering flow a user needs to input the delivery address. That address gets passed onto the cart step if their selected service mode is delivery. Once a user enters the cart step, that's when they'll have to decide whether they want to check out as a guest or sign in/register. Also, in order to display an estimated delivery fee, we are sending this address data to our aggregators in order to provide a quote. Additionally, we are storing this information in our database in the order entry.

  • Store locator (user inputs delivery address)

  • Cart step (delivery price is calculated, user decides whether to checkout as a guest or register/sign-in)

Question: May we pass the address data to the aggregators and store it in our database before a user decides whether they wish to be a guest or sign in and before they place an order? Are we allowed to use this data for the purpose of providing a delivery fee quote?If that's problematic, we can simply decide not to disclose the delivery quote at this step and redirect them again to the cart page with provided pricing after a user selects "Continue as a Guest" and agrees to the required terms and policies. However, this will add an additional step of "returning to the cart", which we had initially eliminated in the Guest Checkout flow. Please see the flow below and let me know your thoughts. We can also jump on a call to review this if that's helpful.

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4Image AddedImage Added

Confirmation to link only the data privacy policy not any other terms in the modal? What about the terms of sale?

5

Continue as Guest button

Image Added