Introduction
Over the last 4+ years, RBI has developed a cross-brand platform for the main digital channels that our guests use, namely:
Website
App
Kiosk
And more to come!
The platform is cross-brand and cross-channel, meaning that the features, UI/UX and Content Management System (CMS) is the same for all.
Features
Generally, any feature we develop is available for all our channels and brands. For example, if we develop the option for guests to add restaurants to a favorite list, that functionality will be available for both website and app.
Content Management System
Moreover, we have a centralized Content Management System, meaning that all content for all channels can be managed through one CMS.
RBI’s CMS is called Sanity, and you will read a lot more about it in this guide.
[The RBI platform shares web resources for a seemingly user experience and easiness of operations for the client. The Website, Mobile App and Kiosks are fed content by Sanity (RBI’s CMS), navigation menus, menu items, marketing tiles, banners, coupons, etc, all live in the same place and only need to be configured once.
On the other hand, users utilize the same email account to access their mybk profile, regardless of the platform they are using.]