Description
Automated flow set up in Braze that is activated when a new user enters the database with 3 key objectives:
Gather guest data
Push towards first purchase
Awareness & Education (channel & benefits)
Logic
Events:
Sign up complete
whereresponse = successful
In-Store or Online Loyalty Transaction Claimed
if loyalty is not available, use
E-commerce Purchase
In Store or Online Rewards Redeemed
Deliverables
4 unique mails, 3 unique push notification, welcome survey
Execution
🇬🇧 UK
Flow Mapping: https://lucid.app/lucidchart/invitations/accept/inv_e63e14b9-0828-4098-94f3-2de224fb3d26
Braze Campaign: https://dashboard-01.braze.eu/engagement/canvas/63ce57ade7459c55a2bf406c/5eabfb0a3f0da201a5bb1b72?locale=en&version=flow&isEditing=false
🇨🇠CH:
Flow Mapping: https://lucid.app/lucidchart/invitations/accept/inv_0f96afe5-e9bb-43ef-87bc-5267beba8613
Braze Campaign: https://dashboard-01.braze.eu/engagement/canvas/622f0babdd1ac5299248f3a6/6063104e3cf3a01ae692fea6?locale=en&version=classic&isEditing=false
Survey:
Learnings:
🇨🇠CH:
Introduce incentives if after the second touchpoint, the guest does not engage. This increases conversion and reduces un-subscription rate
Avoid giving incentives to fill the welcome survey in first place. 25% of the users reply with no incentive. Introduce the incentive only in the reminder