Entry Criteria
Have performed a loyalty transaction
Not being part of the control group
Important: set exclusion criteria + exist crieria for everyone who has more => 4 transactions (solution: Amplitude cohort?)
First Check (after 15 days)
Do they have more than 1 transaction? We need 2 steps to do so, as we don’t have the combined event for online & in-store loyalty transaction
Check 1: two transactions on the same channel if not
Check 2: one transaction per each channel
Path 1: Less than 2 purchases
Check if they have redeemed a reward or not (if not, we can use the reward as an incentive)
Path 1A: less then 2 purchases, no rewards redeemed
Check if they have enough point balance (as we telll them there is free food as a prize)
Path 1AA: less then 2 purchases, no rewards redeemed, enough points
Push them to use the reward they have on their pocket
If the did not purchase: remind them to use the reward
If the did purchase (they now have 2 purchases): bring them to the path 1C (150 points)
Path 1AA: less then 2 purchases, no rewards redeemed, not enough points
Bring them to path 1B
Path 1B: less then 2 purchases, rewards redeemed
Push them to the third purchase with 75 extra points
Check if they made a purchase
If they didn’t make a purchase, remind them of the reward
If they did make a purchase (2 purchases)
