Flow Overview
The objective of this flow is to push people:
Scenario A: if they are not signed up, to provide their contact & afterwards sign up
Scenario B:if they are signed up, but not opted in, to opt in. There are 3 layers in this case:
No opt in
Only push opt in
Email opt in
Reference:
Scenario A:
Entry Criteria:
Everyone who start a session, but doesn’t have a user ID associated and/or email address is blank
If App - the guest receives a form where he can input the email address & opt in for communication:
The email is stored in the user profile
The marketingEmail and marketingPush attribute are updated accordingly
Next: The user should receive the welcome flow, with a push to sign up (the account is not created yet)
If web user: QR code to download the app & regular sign up flow
Scenario B:
Option 1: no opt in at all
Entry Criteria:
Start session + Segmentation - no opt in
If App - the guest receives a form, the email is prefilled & he can opt in for communication:
The marketingEmail and marketingPush attribute are updated accordingly
Next: the user should receive the marketing emails & promo
Option 2: only email opt in
Entry Criteria:
Start session + is part of the segment “Only email opt in” (therefore, he will have marketingEmail = true and marketingPush = false)
They will receive a IAM with the push notification opt in prompt:
This should update their attribute in the marketingPush
Bring them to the device setting to enable PN
Next: they should not receive the welcome flow (as they were already part of comms before)
Option 3: only push opt in
Entry Criteria:
Start session + is part of the segment “Only push opt in” (therefore, he will have marketingPush = true and marketingEmail= false)
They will first receive a push to prompt them to open the app, with a value oriented messaging
They will receive a IAM with the email opt in prompt:
This should update their attribute in the marketingEmail
Next: they should not receive the welcome flow (as they were already part of comms before)