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Goals

Channel

In scope

Out of scope

POS (Instore)

  • Guests can earn and redeem points at the counter for Toshiba and rPOS stores

  • Other POS

Kiosk (Instore)

  • Guests can do the following at Tillster, Acrelec and Smoothr kiosks:

    • User identifies their loyalty account in the Kiosk and pays in the Kiosk

    • Once the user identifies, all subsequent rewards/offers selection happens in the Kiosk

    • User identifies their loyalty account in the Kiosk and pays in the POS counter (both rPOS and Toshiba)

    • User identifies their loyalty account and pays in either Kiosk or counter, then goes to counter and cancels the order. This should result in a refund and withdrawal of points. TBC if we want to cover this use case in January or roll out later

  • Pay at counter for POS different than rPOS and Toshiba

App / Website (Online)

  • Guests to have access to open and closed offers at the same time

  • Stackable offers (open and closed): guests can use more than one offer on the same order (in-store and online)

  • Guest checkout – not a dependency for this project

Projects

Project

Scope

Out of scope

Migrate BK DE to the new Loyalty platform

Currently BK DE uses the legacy platform (CBA) and we need to move to the new Loyalty platform, while retaining the existing CBA features that do not exist on Loyalty: open offers, upsells, marketing tiles.

POS or Kiosk integrations (these remain the same)

Loyalty go live

Non-technical activities required to enable the Loyalty programme.

Techical and/or software development work (covered in other projects)

Toshiba integration

Develop the integration required to allow guests to earn loyalty points when they make purchases, and to redeem loyalty rewards.

rPOS integration

Same as above for rPOS.

Tillster integration

Same as above for Tillster.

Acrelec integration

Same as above for Acrelec.

Smoothr integration

Same as above for Smoothr.

Project details

Project 1. Define the Loyalty programme

Project 1. Migrate BKD to new Loyalty platform

Project 2. Integrate Toshiba POS with Loyalty

Project 3. Integrate Tillster Kiosk with Loyalty

Timelines

These timelines are placeholders for us to visualise and communicate the sequence of activities. Over the next few weeks we will refine each individual project plan, estimate effort, allocate the team and then adjust timelines accordingly.

Apr2023MayJunJulAugSepOctNovDecJan2024FebCurrent DateOnlineIn-store
Program & Comms
Loyalty Platform Migration
Toshiba Integration
rPOS Integration
Tillster Integration
Data

Program definition (tiers...)

Design app & email assets

Add assets in Sanity/Braze

Create in-store marketing

Localise staff guidebook

Program T&C & FAQ

Loyalty Platform - Support open & closers offers

Support offer upselling & marketing tiles

Support Tillster QR code (CognitoID)

Set up loyalty (BE, Sanity & FE)

Loyalty Offer Migration Testing

Agency training (Sanity)

Loyalty Integration

Lab testing

Test in 1 store

Enable in all stores

Content setup (Sanity)

Content setup (Sanity)

Lab testing

Test in 1 store

Enable in all stores

Approve kiosk flow

Loyalty, Toshiba & rPOS Integration

Lab testing

Test in Toshiba store

Test in rPOS store

Enable in all stores

Build Amplitude Dashboard

Define KPIs

Monitor performance

Loyalty Events Setup (CRM)

Project details

Project 1. Migrate BKD to new Loyalty platform

Project 2. Integrate Toshiba POS with Loyalty

Project 3. Integrate Tillster Kiosk with Loyalty

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