Milestones
Milestone | Name | Outcome | Work required | Owner | |
---|---|---|---|---|---|
1 | Conversion rate | Defined conversion rate for loyalty program (1 to 1 / 1 to 10 / 1 to 100 etc.) | Sign-off from BKD on Loyalty program proposal: recommendation 1 to 10 | BKD | |
2 | Pricing | Identify pricing changes that will happen until loyalty go-live |
| BKD | |
Welcome bonus | Definition on welcome bonus for new guests | Define if BKD’s program will have bonus point Account for increased generosity due to bonus points Setup fraud prevention mechanism (Forter) Prepare communications on welcome bonus - suggestion to keep message as “temporary” (only for launch! first guests to sign up will receive), with no mention that this is permanent or that it has a fixed date to finish - have flexibility | |||
3 | Tiers and rewards definition | Defined tiers and rewards that can be setup in the loyalty platform |
| Mariann, Daniel | |
4 | Gamification | Brame integration complete |
| Mariann, Daniel | |
4 | Materials | Localized T&C, FAQ, Crew Training Materials, POP |
| Mariann, Daniel | |
5 | Calendar | Initial loyalty / CRM events calendar | Define activations (e.g. double points) and connect to Marketing calendar Include activations on games (one exciting game every other month?), and prepare CRM journeys to support | Mariann, Anna, Daniel | |
Finances | Financial reports and mechanisms defined | Share existing loyalty financial reports (as prepared by BKUK) Identify adjustments to reports Agree on frequency / dates to publish reports, recipient list, etc. |