Guest Checkout Timelines

Impact on moving user further in the funnel

from: /cart -> / cart/payment (Feature has the biggest impact on this step)

SUCCESS METRIC

Overall CVR Rate from / cart to / cart/payment

Overall conversion rate from /cart to /cart/payment.

Out of the total users who land on the /cart how many proceeded to /cart/payment page

CONTROL METRIC

CVR Rate of guest users from / cart to / cart/payment

Overall conversion rate from /cart to /cart/payment for users with GuestID.

Out of the total users who land on the /cart how many proceeded to /cart/payment page that are Guests

CONTROL METRIC

CVR Rate of registered users from / cart to / cart/payment

Overall conversion rate from /cart to /cart/payment of registered users. Out of the total users who land on the /cart how many proceeded to /cart/payment that are registered

Impact on the CVR to purchase $ on the end of the funnel

from / cart to /order-confirmation/[OrderID]

SUCCESS METRIC

Overall CVR to an actual purchase from / cart to /order-confirmation/[OrderID]

Overall conversion rate from /cart to /order-confirmation/[OrderID]

Out of the total users who land on the /cart how many end up on /order-confirmation/[OrderID]

CONTROL METRIC

CVR Rate of guest users from / cart to /order-confirmation/[OrderID]

Overall conversion rate from /cart to success page for users with GuestID.

Out of the total users who land on the /cart how many proceeded to /order-confirmation/[OrderID] page that are Guests

CONTROL METRIC

CVR Rate of registered users from / cart to /order-confirmation/[OrderID]

Overall conversion rate from /cart to success page of registered users. Out of the total users who land on the /cart how many proceeded to /order-confirmation/[OrderID] that are registered

Impact on the CVR to purchase $ considering the whole ordering flow
from /menu (page view) with service mode selected to /order-confirmation/[OrderID] (Feature does not have an impact on the whole flow)

MONITOR

CVR Rate to purchase of users landing on /menu with service mode selected to purchase

Out of all the users landing on /menu (page view) with service mode selected (meaning the user is at the menu already with a store selected or a delivery address), how many end up purchasing - so end up on /order-confirmation/[OrderID]

Clicks

CONTROL METRIC

% of users selecting guest checkout at /cart

Out of the users at /cart unauthenticated, how many select guest checkout to continue

CONTROL METRIC

% of users selecting sign in at /cart

Out of the users at /cart unauthenticated, how many select sign in to continue

Funnel abandonment- where we see people drop off including guest email input and sign in/register pages

CONTROL METRIC

abandonment rate

Time to Place an order from the moment of intent

CONTROL METRIC

Average Order Placement Time for

• registered users

• guest users

Time from starting ordering process (/menu (page view) with service mode selected (meaning the user is at the menu already with a store selected or a delivery address) to finish placing an order so end up on /order-confirmation/[OrderID]

Registration - Cannibalization

CONTROL METRIC

Count of opt in originated from the /cart step

% Opt-in database evolution- as it relates to the trade off digital sales increase vs known sales increase. If we increase sales but reduce drastically the opt-in database you are influencing less people with CRM comms which we know has a higher LTV than the normal guest checkout customer

Financial Impact

MONITOR

MO Sales

Total sales generated by mobile ordering/ mo

Overall Experience

 MONITOR

App Ratings

DE seeing complaints in App ratings that no guest checkout is available

1

• Add configurable time period of storing the Guest Order data in the database. Configure to 10 year for DE

• Preventing the guest user from seeing app content dedicated for registered users only

• Add a security layer limiting actions allowed for the orders with Guest token. Actions allowed for example: priceOrder, validateCommitOrder, commitOrder, getOrder, etc

• Add a guard that allows to use of the Guest Token only for the allowed actions

• Creating Guest Token- To place an order as a Guest users require to have be authenticated on our platform/ In order to do that we need to create a Guest Auth token. We can’t follow the current path for collecting it because Guests don’t have accounts in Cognito and in the User DB entries.

• Save Card Option Removed at the Payment step
  Iden

  

• Added Modal to continue as a guest

  

• Adjusted data on the confirmation page
  

TRX-908 - Getting issue details... STATUS F

TRX-949 - Getting issue details... STATUS F

TRX-959 - Getting issue details... STATUS F

TRX-941 - Getting issue details... STATUS M

TRX-947 - Getting issue details... STATUS M

TRX-957 - Getting issue details... STATUS M

TRX-956 - Getting issue details... STATUS M

TRX-912 - Getting issue details... STATUS W
TRX-1010 - Getting issue details... STATUS W

Fagundes, Silvia configure time period for data storage

11 Oct 2023

2

• Accommodate new transactional email communication with AWS SES instead of Braze

• Decide and execute when guest token should be removed, so no other order can be made with that token to guarantee anonymity

• Prevent error appearing on the success page due to loyalty account request which does not exist for guest users

TRX-1006 - Getting issue details... STATUS

TRX-909 - Getting issue details... STATUS

TRX-962 - Getting issue details... STATUS

TRX-1006 - Getting issue details... STATUS

TRX-909 - Getting issue details... STATUS

TRX-962 - Getting issue details... STATUS

18 Oct 2023

3

• Identify areas for authenticated users only that guest users should not have access to

• Prevent Guests from accessing the aforementioned areas for registered users

• Change copy to “choose payment' instead of “add payment” at the /cart/payment page
  

  

TRX-958 - Getting issue details... STATUS

TRX-948 - Getting issue details... STATUS

25 Oct 2023

4

E2E Testing

08 Nov 2023

HIGH