Objective

Gather guest b-day date and then create a journey to participate into the guest special day, before during and after. The guest will receive an offer on his b-day date

Events:

• Birthday Attribute

• In-Store or Online Loyalty Transaction Claimed

  • if loyalty is not available, use E-commerce Purchase

• Webhook to attribute Points

POST https://prod-bk-loyalty-middleware.rbictg.com/bulk-action/hot/assign-points
x-region: gb
x-api-key: d8p8sviv9080JZejsnYRc6FsqfUKXkkY4U4gFbfE
content-type: application/json
{
"pointsEarned": 50,
"source": "Anti_Churn_50Crowns_Webhook",
"email": "{{${email_adress}}}"
}

• Webhook to attribute Offer (with expiry 7 days after attribution):

POST https://prod-bk-loyalty-middleware.rbictg.com/bulk-action/hot/create-offer x-region: gb x-api-key: d8p8sviv9080JZejsnYRc6FsqfUKXkkY4U4gFbfE content-type: application/json { "userId": "{{${user_id}}}", "templateId": "9bea8ee3-a0de-4c8d-8ce8-d09d8341d15d", "source": "braze", "configId": "1cc6d99c-c2ca-44d8-858a-50e9739c4fce", "ruleParams": { "startDate": "{{ "now" | date:"%F" }}", "endDate": "{{ "now" | date:'%s' | plus:1296000| date:"%F" }}" } }

Deliverables

4 unique mails, 4 unique push notification + IAM

Birthday Flow - Data Gathering

Send an one-off email/push to the whole database if they b-day date is not filled in

Entry criteria:

Reference: https://dashboard-01.braze.eu/engagement/canvas/641886b1311035695a1557d8/5eabfb0a3f0da201a5bb1b72?isEditing=false

Content: the message is deep-linked to the account page

Birthday Flow

This is an automated, always on journey

Reference: https://dashboard-01.braze.eu/engagement/canvas/63eb923d1d27bd2b88e34fce/5eabfb0a3f0da201a5bb1b72?isEditing=false&locale=en

Step 1: 7 Days Before the BDAY date

Guest receives email and/or push (according to opt-in setting) with an alert to take a look at the inbox for upcoming b-day offer

Important: the b-day date should be non editable to prevent fraud

Step 2: 7 The BDAY date

On the date of the b-day, activate a web-hook to provide the guest with the b-day offer.

The current offer is a free Whopper (meat or plant based). The offer is valid from 14 days from the b-day of the guest

Step 3: 1 Day post BDAY date

If the guest did not redeem the b-day offer, they will receive a reminder to use the offer in the next 13 days

Step 4: 8 Day post BDAY date

If the guest did not use the offer, they will receive a reminder to use it in the next 7 days

Learnings:

🇭🇺 Hungary:

🇧🇪 Belgium