Objective
Gather guest b-day date and then create a journey to participate into the guest special day, before during and after. The guest will receive an offer on his b-day date
Events:
Birthday AttributeIn-Store or Online Loyalty Transaction Claimedif loyalty is not available, use
E-commerce Purchase
Webhook to attribute Points
POST https://prod-bk-loyalty-middleware.rbictg.com/bulk-action/hot/assign-points
x-region: gb
x-api-key: d8p8sviv9080JZejsnYRc6FsqfUKXkkY4U4gFbfE
content-type: application/json
{
"pointsEarned": 50,
"source": "Anti_Churn_50Crowns_Webhook",
"email": "{{${email_adress}}}"
}
Webhook to attribute Offer (with expiry 7 days after attribution):
POST https://euc1-prod-bk-loyalty-middleware.rbictg.com/bulk-action/hot/create-offer
x-api-key: DVHB7MrEOB1tt7M7JZOwp2dg1VMOzkvQ6ukbKF8b
x-region: ch
Content-Type: application/json
{
"email": "{{${email_address}}}",
"source": "braze-test",
"configId": "7ef0ac58-d09f-42fe-9cdb-4721331523f7",
"ruleParams": {
"startDate": "{{ "now" | date:"%F" }}",
"endDate": "{{ "now" | date:'%s' | plus:604800| date:"%F" }}"
}
}
The offer duration period should be confirmed with the market. To receive the x-api-key, that is market dependent, please reach out to RBI. Please note that the full documentation on offer assignment is available here: Offer & Loyalty Points Assignment - Braze Campaign Configuration
Deliverables
4 unique mails, 4 unique push notification + IAM
Birthday Flow - Data Gathering
Send an one-off email/push to the whole database if they b-day date is not filled in
Entry criteria:
Note: other entry criteria could be based on users that have b-day attribute = blank directly in Braze, without creating an Amplitude cohort
Content: the message is deep-linked to the account page
Email:
SL: Happy Birthday!
PH:
Copy:
Happy birthday {first name}
Hey Anna,
We had a 1/365 chance of getting it right. Are we bang on? Close? Nowhere near?
Help us out by telling us your actual birthday and we'll surprise you with a FREE gift on your big day.
What is the gift, you might ask? Well, you'll just have to wait and find out*!
CTA: Tell us your birthday
*Okay fine, it's a free Whopper® or Plant-based Whopper®. But don't tell anyone!
Push Notifications
Happy birthday {first name}
We had 1/365 chance of getting it tight! Are we miles off? Help us out and tell us your actual birthday and we’ll surprise you with a FREE gift on your big day
Birthday Flow
This is an automated, always on journey
Step 1: 7 Days Before the BDAY date
Guest receives email and/or push (according to opt-in setting) with an alert to take a look at the inbox for upcoming b-day offer
Important: the b-day date should be non editable to prevent fraud
SL: Happy birthday 🎉 Or yes, almost! 🍾
PH: -7 we do the countdown!
Copy:
Let the countdown begin!
Hey <name>, a little birdie told us that your birthday is coming up!
Keep an eye on your inbox over the next week for a special gift from us to you 🧡
Who needs cake when you have Whoppers?® Treat yourself this birthday month with the great taste of flame-grilled deliciousness
Get the party started
Step 2: 7 The BDAY date
On the date of the b-day, activate a web-hook to provide the guest with the b-day offer.
The current offer is a free Whopper (meat or plant based). The offer is valid from 14 days from the b-day of the guest
SL: {first name}, birthdays are for (free) burgers
PH: Flipping brilliant gift for your special day
Copy:
Happy you day, {name}!
Forget the socks, candles and mugs. This is what you really want.
CTA: yes please
The offer needs to be provided by the franchisee (along with the offer duration)
Step 3: 1 Day post BDAY date
If the guest did not redeem the b-day offer, they will receive a reminder to use the offer in the next 13 days
PH: Don’t forget to grab your gift!
SL: We are still celebrating and you should be too!
Copy:
Who said your birthday was over?
We're still celebrating, you should be too.
Don't forget to grab your FREE Whopper® or Plant-based Whopper® on us!
CTA: Claim your gift here
Step 4: 8 Day post BDAY date
If the guest did not use the offer, they will receive a reminder to use it in the next 7 days
PH: Don’t lose your gift!
SL: Only 7 days left to enjoy [product name]
Copy:
All good things must come to an end
You must have been so busy celebrating your bday
ately that you've forgotten about your
FREE Whopper® or Plant-based Whopper® on us!
Don't dilly-dally <name>, there's just 7 days left to redeem it.
CTA: Order Now
Learnings:
🇭🇺 Hungary:
🇧🇪 Belgium
