Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 2 Next »

This documents summarizes the content of the onboarding folders and should help Accenture team to navigate easily the files included/determine the profiles that should have access to each file

Documentation Summary

Resource

Description

2023 Pitch Deck CRM.pptx

This is the standard pitch deck that we use in internal and external meeting to explain what RBI CRM Services is and what we aim to achieve with it

BK Brand Design Visual Identity Guidelines_2020_Hi Res.pdf

This contains BK Brand Design and visual identify guidelines, including references to logo, color palette, illustrations etc. We need to ensure that every content we produce is aligned with brand guidelines

Brand CRM Forum.pptx

Here are summarized the main brand priorities for the semester. When approaching new campaign and concepts, we should be supporting those brand priorities. Accenture team will receive a training every quarter/semester according to the needs

CRM Control Group.pdf

Understanding the impact CRM is having on business is fundamental, both for RBI and its franchisee. In this document we are summarizing the methodology RBI has consolidated to measure CRM incrementality on total sales and CRM impact in specific campaigns

Content Blocks.pptx

Most of the emails we utilize today are either email from the library (so adapted from a design created from another market) or content blocks email. In this document you can see the blocks that are already available

CRM Journeys & IAM

Here you have reference to existing journeys (visual, copy and translation) and in-app messages templates

https://rbictg.atlassian.net/wiki/spaces/~63066b46b155e59f6955f85f/pages/3907453081/Events+Categorization#Data-tracking-Plan-Main-Events & 2301 - RBI Int Data tracking Plan Events update.xlsx

Here you can see our data plan that is applied to all markets with RBI Tech solution. Each event is described and the applicable properties are detailed

  • No labels