This pages summarizes how to set up raffles leveraging the RBI Approved CRM Stack
Deployment Steps
Step 1 - Create a prompt for opted out users
Create a message for opted out users to prompt them to opt in
See documentation here: IAM Prompt
Step 2 - Email for existing users
Create an email for your opted in users with a scheduled delivery
The call to action (CTA) should redirect to the app
Under link management, remember to enable “Link Alias” for the CTA link
Step 3 - Email for new users
Leverage the same email template you have created for existing user
Change the entry criteria to “ACTION BASED”
Select the users who have changed their subscription status. This will allow you to target both:
New users who are opted in
Existing users who changed their communication preference from opted out to opted in after you have launched the first email
Remember to limit the campaign duration according to the raffle lenght
Step 4 - Confirmation Email
It’s best practice to send a confirmation email to all the users who have agreed to participate to the raffle
The email entry criteria should be “ACTION BASED” based on link CTA clicking
Step 5 - Identify Winners
Create a segment of all users who have clicked on the link alias (or that have received the confirmation email)
Randomly extract the # of winners according to the raffle criteria
Step 6 - Send email to winners
Send email to the winner email address
If you aim to get any confirmation from the user, make sure to leverage a prompt CTA configuration
Configure the email Action to “ SEND EMAIL” and include below your contact details and pre-defined reply to increase conversion
