Marketing Content → Components → Features → Feature Account
What is the Feature Account?
Feature Account is the place where users can configure preferences for Email and Push notifications, as well as Privacy Preferences, which are critical to be GDPR-compliant.
Populating this document will add a section called Communication Preferences to the hamburger icon of your account page
Overview
You can extend the options provided to your users in up to 4 formats:
Opt In Setting Boolean
Opt In Setting Enum
Opt In Setting Email and Push
Opt In Privacy Preferences
Opt In Setting Boolean and Opt In Setting Enum will provide you with full customization. You can write whatever you want and define the variables to be selected.
Boolean implies that user’s answers are either Yes or No (True or False), i.e. if the box is checked = True, if the box is unchecked = False.
Enum will allow you to create a multiple choice selection, where your user will have to select one option.
Setting Email and Push and Privacy Preferences do not provide full customization.
The first .
Email and Push will automatically create two boxes for users to select whether they want to receive communications via E-mail and / or Push notifications.
Privacy Preferences will create a link for your users to edit their cookie preferences at any point in time. Remember those preferences are set when the user first arrives to the webpage. The below screens show the flow of this feature.
The information selected by your users is pushed to the integrated CRM, often mParticle, in the form of User attributes. The preferences are thus linked to the user throughout their lifetime with the brand and will be edited if and when the above interaction is done in the brand’s platform.
Setting it up
You must first select the type(s) of option(s) you want your users to edit, according to the above descriptions.
Opt In Setting Boolean
key
The name of the key that will be passed to your CRM. This key will have a True or False value associated to it, as described above.
Name
This is the text your users will see in regards to the selection they should make.
Description
This is the description your users will see in regards to the selection they should make.
Opt In Setting Enum
key
The name of the key that will be passed to your CRM. In this case, this key will have the values you define in the below strings associated to it. So instead of a True or False value, you will instead have Option A or Option B or Option C, according to what you configure below.
Your users will be able to select one of all the options provided.
Name
This is the text your users will see in regards to the selection they should make.
Description
This is the description your users will see in regards to the selection they should make.
Enum Strings
These are the values defined for the key. The selected value will be passed to your CRM, according to each user’s selection.
Opt In Setting Email and Push
This is the recommended setting for Email and Push permissions, since it connects to the permissions collected in the Sign Up page.
Push Key
The name of the key that will be passed to your CRM. This key will have a True or False value associated to it, as described above.
Email Key
The name of the key that will be passed to your CRM. This key will have a True or False value associated to it, as described above.
Name
This is the text your users will see in regards to the selection they should make.
Description
This is the description your users will see in regards to the selection they should make.
Opt In Privacy Preferences
key
The name of the key that will be passed to your CRM. In this case, this key will have the values defined by your Cookie Policy Manager. Instead of a True or False value, you will instead have the types of Cookies accepted by the user (Strictly Necessary, Targeting, Performance, Functional, etc.)
Please note the values recorded will depend on the Cookie Management tool integrated with your platform.
Name
This is the text your users will see in regards to the Privacy Preferences.
Description
This is the description your users will see in regards to the Privacy Preferences.
View
The text of the clickable link to send your users to the cookies preferences.