SEO (Search Engine Optimization) is a set of processes aimed at improving a website’s visibility in search engines like Google, with the goal of getting more organic traffic. SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.
When properly indexed a website can unleash its full marketing potential, helping the markets to get all the possible traffic to the most appropriate page.
News
In Q3 2024 we updated the structure of all pages for all websites to include the language in the URL (e.g.: https://www.burger-king.ch/de/menu). This change enables several benefits:
proper indexing of the same page in different languages
better search engines indexing (unique URLs)
specific metas per language
serving the page with a statically correct
langattribute (better indexing)optimizations on fonts loading
optimizations on localizations downloading