Description

Automated flow set up in Braze that is activated when a new user enters the database with 3 key objectives:

• Gather guest data

• Push towards first purchase

• Awareness & Education (channel & benefits)

Logic

Events:

• Sign up complete where response = successful

• In-Store or Online Loyalty Transaction Claimed

  • if loyalty is not available, use E-commerce Purchase

• In Store or Online Rewards Redeemed

Deliverables

4 unique mails, 3 unique push notification, welcome survey

Execution

🇬🇧 UK

• Flow Mapping: https://lucid.app/lucidchart/invitations/accept/inv_e63e14b9-0828-4098-94f3-2de224fb3d26

• Braze Campaign: https://dashboard-01.braze.eu/engagement/canvas/63ce57ade7459c55a2bf406c/5eabfb0a3f0da201a5bb1b72?locale=en&version=flow&isEditing=false

🇨🇭 CH:

• Flow Mapping: https://lucid.app/lucidchart/invitations/accept/inv_0f96afe5-e9bb-43ef-87bc-5267beba8613

• Braze Campaign: https://dashboard-01.braze.eu/engagement/canvas/622f0babdd1ac5299248f3a6/6063104e3cf3a01ae692fea6?locale=en&version=classic&isEditing=false

• Survey:

Learnings:

🇨🇭 CH:

• Introduce incentives if after the second touchpoint, the guest does not engage. This increases conversion and reduces un-subscription rate

  

  

• Avoid giving incentives to fill the welcome survey in first place. 25% of the users reply with no incentive. Introduce the incentive only in the reminder