We have pivoted to using a different method to measure offers impact for weekly execution.
\uD83D\uDCD8 Key Highlights
There has been these following main changes
Data would be now for ALL RESTAURANTS and not STANDARD ONLY
We account for all offer types ( Weekly targeted offer, Challenges, Triggered offers and even global offers)
The way we measure incrementality has changed from in week offer user vs non offer users to Week over week , offer vs non offer users - see below for more details
New Net of Control spend lift measurements
