Other CRM Analysis
Objective
Identify all the options available to analyze new product launches and/or campaigns. Standardize methodology across markets
Analysis
Analysis Category | Objective | Example | Link to chart |
---|---|---|---|
User Profile |
| BK CH - BK Days (Q3 QRM)
Whopper Campaign APAC |
|
User Profile | Understand the profile of the user:
based on Welcome survey (PMIX, profile, profession, channel preference) Age (date of birth) RFM Segment |
| |
Transactional | Understand the user profile (activity rate, time of the day, service mode) |
Split of guest by last active date
Retention by guest profile | |
User Behavior | Change of user behavior overall & by profile after buying a given product Check, Frequency & Sales Conversion by User Profile Note: the base needs to be locked in the pre period | BK CH - BK Days (Q3 QRM) BK C - 9.9 Mix & Match |
|
Product | How did user consumption changed and how was PMIX affected? What were they purchasing before and after? |
|
|
Product | Do our guest enjoy our product enough to drive strong re-purchase? | BK C - Black Cheese LTO |
Open Tickets