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⏮️ Context

What is the context and status quo of the opportunity

🎯 Problem Statement

Summary on the opportunity main findings and what is going to be addressed

❔ Expected Outcome

What are the goals the opportunity is going to address

📈 Success Metrics

List here which are the metrics to look at to define success for the solution implemented. Use those KPIs to define the current status

(blue star) Insights

1️⃣ Stakeholder Interviews

[Document here the main insights from interview if applicable]

2️⃣ Analytics

[Document here the main insights from analytics if applicable]

3️⃣ User Research

[Document here the main insights from research if applicable]

4️⃣ Competitor Landscape

[Document here the main insights from what the competition is doing if applicable]

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