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⏮️ Context

What is the context and status quo of the opportunity

🎯 Problem Statement

Summary of the opportunity’s main findings and what is going to be addressed

❔ Expected Outcome

What are the goals the opportunity is going to address

📈 Success Metrics

List here which are the metrics to look at to define success for the solution implemented. Use those KPIs to define the current status

❓ Open questions

We need to make this section empty constantly.

(blue star) Insights

1️⃣ Stakeholder Interviews

[Document here the main insights from interview if applicable]

2️⃣ Analytics

[Document here the main insights from analytics if applicable]

3️⃣ User Research

[Document here the main insights from research if applicable]

4️⃣ Competitor Landscape

[Document here the main insights from what the competition is doing if applicable]

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