⏮️ Context

Enhancing Upsell Strategies for Iberia - Complete Your Menu

The "Complete your Menu" feature, currently successful in Iberia, aims to enhance the upselling capabilities within the Guest App by suggesting specific products based on the combo selected by the guest. This feature's primary motivation is to increase the average ticket value by presenting relevant add-ons at the point of purchase, thus enhancing the overall customer experience and boosting sales. The significance of addressing this opportunity lies in its potential to replicate a proven upsell strategy across other markets, leveraging the Guest App’s versatility.

❔ Expected Outcome

 Must-Haves

1. Suggested Product Configuration at Combo Product Level

   • Description: Ability to configure a list of suggested products specific to each Combo Product, ensuring the relevance of upsell suggestions.

   • Rationale: Maximizes upsell potential by tailoring suggestions to the exact Combo being purchased.

   • Business Value: High - Directly impacts average ticket value by presenting highly relevant upsell options.

2. Suggested Product Configuration at Product Category Level

   • Description: Ability to configure a list of suggested products at the Product Category level, with precedence given to specific Combo Product configurations.

   • Rationale: Provides a fallback mechanism for suggestions if specific Combo Product configurations are not available.

   • Business Value: High - Ensures there are always upsell suggestions available, enhancing the likelihood of additional purchases.

3. Order of Suggested Products

   • Description: Ability to configure and prioritize the order in which suggested products are displayed for each Combo Product or Category.

   • Rationale: Highlights the most relevant or profitable products first, increasing the chances of upsell conversion.

   • Business Value: High - Improves the effectiveness of upsell strategies by emphasizing top-performing products.

4. Behavior of Suggested Products in Home Delivery Orders

   • Description: For Home Delivery, suggested products behave as normal products in the cart, remain even if the Combo Product is removed, and can be purchased individually.

   • Rationale: Provides flexibility for guests, encouraging them to add more items to their cart.

   • Business Value: High - Enhances user experience and increases the likelihood of higher order values.

5. Behavior of Suggested Products in Mobile Ordering Orders

   • Description: For Mobile Ordering, suggested products are dependent on the Combo Product, presented as one in the cart, and removed if the Combo Product is removed. Cannot be purchased individually.

   • Rationale: Mobile Ordering suggested products will have lower prices in Iberia so they will not be sold individually.

   • Business Value: High - Streamlines the purchase process and maintains promotional structure, increasing customer satisfaction and order value.

6. Limits on Suggested Products for Mobile Ordering

   • Description: Ability to configure the maximum number of suggested products a guest can add to the cart for each Combo Product.

   • Rationale: Prevents Guests from abusing the lower prices of suggested products for this service mode.

   • Business Value: High - Maintains promotional structure, increasing order value.

7. Pricing Configuration for Mobile Ordering Suggested Products

   • Description: Integration with POS to handle lower pricing for suggested products in Mobile Ordering mode.

   • Rationale: Ensures that the promotional pricing is accurately reflected and maintained.

   • Business Value: Medium - Maintains pricing integrity and simplifies the promotional management process.

❓ Open questions

📈 Success Metrics

Insights

1️⃣ Stakeholder Interviews

[Document here the main insights from interview if applicable]

2️⃣ Analytics

[Document here the main insights from analytics if applicable]

3️⃣ User Research

[Document here the main insights from research if applicable]

4️⃣ Competitor Landscape