SEO (Search Engine Optimization) is a set of processes aimed at improving a website’s visibility in search engines like Google, with the goal of getting more organic traffic. SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.

When properly indexed, a website can unleash its full marketing potential, helping the markets to get all the possible traffic to the most appropriate page.

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All the pages for all websites include the language in the URL (e.g.: https://www.burger-king.ch/de/menu). This enables several benefits:

  1. proper indexing of the same page in different languages

  2. better search engines indexing (unique URLs)

  3. specific metas per language

  4. serving the page with a statically correct lang attribute (better indexing)

  5. optimizations on fonts loading

  6. optimizations on localizations downloading