Context
ContextOur current delivery fee model allows the fee to change based on the total value of the Order but it does not consider other influencing factors. As a result, markets miss out on opportunities to optimize their revenue. This document proposes a dynamic delivery fee model, where fees are adjusted based on specific conditions like weather, payment method, customer loyalty tier, etc. This change aims to create a more adaptive and efficient pricing strategy.
Requirements
Custom Modifier Delivery Fee Adjustment
Description: Allow configuration of dynamic delivery fee modifiers that adjust the fee value based on the modifier configuration.
Rationale: Allows for fee value flexibility. The market must be able to define its own modifiers and how they impact the fee value.
The Modifier value can be nominal or percentual.
The Modifier Value can increase or decrease the fee value.
Modifiers examples: Bad Weather, Reduced Restaurant Capacity, Reduced Delivery Capacity
Business Value: Potentially increased revenue during adverse conditions.
Peak Time Delivery Fee Adjustment
Description: Adjust delivery fees during peak hours to reflect higher demand.
Rationale: Peak times increase the delivery load and operational costs.
Business Value: Optimizes revenue during high-demand periods.
Loyalty-Based Delivery Fee Discounts
Description: Offer reduced delivery fees for loyalty program members based on their loyalty tier.
Rationale: Rewards customer loyalty and encourages frequent ordering.
Business Value: Increased customer retention and satisfaction.
Payment Method-Based Delivery Fee Adjustment
Description: Adjust delivery fees based on the customer's chosen payment method.
Rationale: Some payment methods might incur higher or discounted transaction fees.
Business Value: Offsets transaction costs and encourages use of preferred payment methods.
Seasonal Fee Adjustments
Description: Temporarily increase or reduce delivery fees during specific time periods.
Rationale: Enable time-based promotional periods.
Business Value: Potential to boost sales during promotions.
Delivery Fee Modifiers Management Dashboard
Description: Provide Markets with a dashboard to monitor and configure dynamic delivery fees.
Must allow modifiers to be applied to one or many restaurants.
Must allow scheduling to automatically enable and disable a modifier.
Must allow modifiers to be enabled indefinitely.
Rationale: Allows managers to respond to changing conditions in real-time.
Business Value: Improved operational efficiency and revenue management.
Delivery Fee Modifiers on Cart
Description: Show current modifiers added to the Delivery Fee on the Cart.
Rationale: Transparency for Guests.
Business Value: Low - increases clarity and transparency for guests.
Analytics Tracking of Fee Modifiers on Orders
Description: Track and analyze Orders created with fee modifiers to gain insights into their adoption and effectiveness. Analytics must contain all modifiers added to the fee, their configured value, and the value added to the Order Total.
Rationale: Provide data-driven insights to evaluate the feature's success and identify areas for improvement.
Business Value: Medium. Useful for long-term analysis and continuous improvement but not immediately necessary for the feature launch.
Audit Trail for Fee Modifiers changes
Description: Maintain a log of modifier changes for security and compliance purposes.
Changes include Modifier value configuration
Modifiers created or removed
Modifier activated or deactivated for a given restaurant (manual or automatic changes). Must be clear if the change was manual or automatic (scheduled)
Rationale: Provides transparency and accountability for modifiers changes.
Business Value: High - Enhances issue-solving and data-driven insights.
Show Fee Modifiers on Support Tool
Description: Ensure that any fee modifiers applied on Orders are shown in the Support Tool.
Rationale: Enable Support Operators to see how the Delivery Fee of a specific was changed.
Business Value: High - Provides Support Operators with full information about an Order, allowing them to give more adequate support to guests.
Success MetricsMetric Title | How to Measure: | Success Criteria: |
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Qty of Orders with Dynamic Delivery Fee | Number of order with delivery fee modifiers | Visibility on Orders being impacted by modifiers |
Most common modifiers | Number of each modifier applied to Orders | Visibility on the most used modifiers |
Revenue impact | Impact on revenue caused by modifiers | Visibility on revenue impact caused by modifiers |
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