CRM (Braze) Events
- da Mota Viana, Duarte Manuel
- Rodrigues da Silva, Manuel
Event | Description |
|---|---|
Email Sends | A marketing email is successfully sent to a user from a registered email address |
Email Deliveries | A marketing email is successfully delivered to a user from a registered email address |
Email Opens | A marketing email is successfully opened to a user from a registered email address |
Email Clicks | A user clicks on a marketing email from a registered email address |
Email Unsubscribes | A user unsubscribes from email communication preferences from the website/app |
Email Bounces | A marketing email bounces from the user's registered email address |
Email Soft Bounces |
|
Email Marks As Spam |
|
In- App Message Clicks | A user specifically clicks on a button within IAM(In-app message) on the website/app |
In- App Message Impressions | A user views the IAM on the website/app |
Campaign Control Group Enrollments |
|
Campaign Conversions |
|
Canvas Conversions |
|
Canvas Entries |
|
Exit Matched Audiences |
|
Experiment Split Entries |
|
Experiment Step Conversions |
|
Global Subscription State Changes |
|
Push Notification Bounces |
|
Push Notification Opens |
|
Push Notification Sends |
|
Push Registration |
|
Webhook Sends |
|
Useful Links
https://www.braze.com/docs/user_guide/data_and_analytics