Block fraudulent customers

Some customers may attempt to exploit the loyalty program. If the Compliance Team detects such behavior, they have the authority to block these customer accounts. Once an account is blocked, the customer will no longer be able to place orders, modify account details, or delete the account. Additionally, the blocked account's associated email cannot be used to create a new account, effectively preventing the creation of further fraudulent accounts.

Blocking an account is a straightforward action, requiring the appropriate role and permissions within the Compliance Team. Should the team wish to reverse this action, the account can be unblocked using the same process. More details here.

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Upon blocking, the customer will receive an email notification (Note: email templates must be configured in Sanity. Please coordinate with the CSM team). Additionally, if the customer opens the WL app, they will see a pop-up informing them that their account is blocked and no further actions can be taken. Their communication preferences will also be updated in Braze. For more details, please refer to the relevant documentation here.

Offer assignment improvement

To assist in the search for offers, in addition to the existing dropdown menu that can retrieve all available offers, it is now possible to type three characters and receive a list of available options. This makes finding offers faster and easier. More information can be found here .

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CRM

Data Plan Optimisations - Update 2

• As part of the ongoing work to optimise the data plan, the following events will be deprecated since they are not actively being used in campaigns or analytics charts:

  • 'Pick Up Mode Selected'

  • 'Loyalty Acknowledgement'

• Please consult your Customer Success Manager in case of any questions, please also refer to Changes in Amplitude events