Feature Account
- Barreto, Santiago
What is the “Feature Account”?
The “Feature Account” is the place where users can configure preferences for Email and Push notifications, as well as Privacy Preferences, which are critical to be GDPR-compliant.
What can be configured into the “Feature Accounts” tab?
There are two factors that can be configured:
Communication preferences
Sign up Age limitation.
1. Communication preferences
The communication preference tab will allow the configuration of
Overview
You can extend the options provided to your users in up to 4 formats:
Opt in Setting Email
Opt in Setting Push
Opt in Setting SMS
Opt In Setting Email and Push
Opt In Privacy Preferences
Opt in Setting Boolean
Opt in Setting Enum
Opt-In Setting Boolean and Opt-In Setting Enum offer complete customization, allowing you to define any variables for selection.
With Boolean, the user's response is either Yes or No (True or False). If the box is checked, the response is True; if unchecked, it is False.
The Enum option enables you to create a multiple-choice format, where the user selects one option from a set of predefined choices.
On the other hand, Email, Push, and Privacy Preferences settings come with limited customization:
Email and Push settings automatically generate two checkboxes, letting users choose whether they want to receive communications via email or push notifications.
Privacy Preferences provide a link where users can adjust their cookie settings anytime. These preferences are initially set when the user first visits the webpage. The images below illustrate the flow of this feature.
The information selected by your users is sent to the integrated CRM, typically mParticle, as User attributes. These preferences are then associated with the user for the duration of their relationship with the brand and will be updated whenever the user interacts with the brand's platform to modify their preferences.
Setting it up
You must first select the type(s) of option(s) you want your users to edit, according to the above descriptions.
Opt In Setting Boolean
key
This refers to the name of the key that will be sent to your CRM. It will have a value of either True or False, as explained earlier.
Name
This is the label or text your users will see to guide them in making their selection.
Description
This is the detailed explanation or message that your users will see, providing more context about the selection they need to make.
Opt In Setting Enum
key
This refers to the name of the key that will be sent to your CRM. In this case, the key will have the values you define in the strings below. Instead of a True or False value, it will have options such as Option A, Option B, or Option C, based on how you configure it.
Your users will be able to select one of all the options provided.
Name
This is the text your users will see in regards to the selection they should make.
Description
This is the description your users will see in regards to the selection they should make.
Enum Strings
These are the values defined for the key. The selected value will be passed to your CRM, according to each user’s selection.
Opt In Setting Email and Push
This is the recommended setting for Email and Push permissions, since it connects to the permissions collected in the Sign Up page.
Push Key
This can be left blank since by default, push_subscribe is used
Email Key
This can be left blank since by default, email_subscribe is used
Name
This is the text your users will see in regards to the selection they should make.
Description
This is the description your users will see in regards to the selection they should make.
Opt In Privacy Preferences
key
This refers to the name of the key that will be sent to your CRM. In this case, the key will contain values defined by your Cookie Policy Manager. Instead of a simple True or False value, it will reflect the types of cookies accepted by the user (e.g., Strictly Necessary, Targeting, Performance, Functional, etc.).
Please note that the specific values recorded will depend on the Cookie Management tool integrated with your platform.
Name
This is the text your users will see in regards to the Privacy Preferences.
Description
This is the description your users will see in regards to the Privacy Preferences.
View
The text of the clickable link to send your users to the cookies preferences.