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The ‘Page View’ event with a filter based on its event property ‘path’ can be used as an alternative to all the deprecated ‘Viewed’ events

Sign up

To measure the conversion rate of guests who have successfully signed up, please compare events ‘Sign Up Submitted' and 'Sign In Complete’
To measure the conversion rate of guests who have successfully signed up or signed in, please compare events ‘Sign Up Submitted/Sign In Submitted' and 'Sign In Complete’

Existing users who try to sign up instead of sign in will trigger the ‘Error’ event where Response Description = 'email already exists, please sign in.'

To account for all users that are indeed trying to sign up and not sign in, the users who got that specific error should be filtered out.

Offers

To track promo codes being used, we should rely on the events ‘Action Sheet View’ and ‘Action Sheet Submission’ (for instance, when using Voucherify).
- If a market is leveraging the Partner API to assign promo codes, the ‘Promo Code Applied’ event should be used instead.
- Further information on the events to use can be found in the FZ KB here, along with the associated attributes: Loyalty & Offers Events (Conversion) | Promo Codes

Consent

For users who accept cookies via the OneTrust cookie banner, a ‘Consent Given’ event is sent to Amplitude with a ‘Purpose’ property which represents the cookie category, an event is sent per category

For users who reject cookies via the OneTrust cookie banner, a ‘Consent Rejected’ event is sent to Amplitude with a ‘Purpose’ property which represents the cookie category, an event is sent per category

Deprecated User Properties

#	Event Property	Comment
1	$Age	Use 'Age' property
2	Birthday Date	Use ‘dob’ property ('Birthday' in Braze segments)
3	Email Opt In	Use ‘email_subscribe’ property ('Email Subscription Status' in Braze segments)
4	firstName	Use ‘FirstName’ property
5	Language	Use ‘language’ property
6	Last Order Date	Use ‘Date Last Order’ property
7	lastName	Use LastName instead
8	loyalty	Where loyalty id is not null can be used as a filter
9	Name	Use ‘FirstName’ and ‘LastName’ properties
10	Push Notifications	Use ‘push_subscribe’ property ('Push Subscription Status' in Braze segments)
11	rewardsEmail	Use ‘email_subscribe’ property ('Email Subscription Status' in Braze segments)
12	userId	Use 'user_id' property
13	web_os_name	Use ‘OS’ and ‘Platform’ properties
14	zipcode	Use ‘Zip’ property
15	marketingEmail	Use ‘email_subscribe’ property ('Email Subscription Status' in Braze segments)
16	marketingPush	Use ‘push_subscribe’ property ('Push Subscription Status' in Braze segments)